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Every Time I Raise My Fees I Feel Like a Fraud

A client who is a great coach asked me a question. Do I really need to fill my practice to raise my fees?

If you are new to coaching, I highly recommend filling your practice first because from that place it is far easier to raise your fees, when you do not ‘need’ a client. (I know far too many new coaches with high fees and no clients. And as we say in the book, a coach with no clients is not a coach!)

And there’s no single answer to this question. Several times over the past few years I have raised my fees because inspiration struck, I decided to play a bigger game or I simply wanted to.

What I found interesting is that almost every time I raised my fees I felt like a fraud. No one is going to pay me that… Until the first person does. And then I have the very same next thought every time, Well, that was just a fluke. No one else is going to pay that… Until they do. And only then do I begin to own my new fee. (Until the next time I choose to raise it, of course…)

The clue that my fee is too low has always been that too many people pay it without questioning it. The clue that my fee is too high has always been that too many people question it without paying it!

Over time, I have discovered that my fee has become a filter to weed out clients who are not truly committed to their vision, personal growth, professional development or their business. And for clients who are ready to invest I always let them know that coaching with me will cost a lot more than money. They will need to invest their time, energy, focus and commitment. And if they are ready to invest all that, well then we have the beginning of a Hell Yeah coaching agreement.

What is your biggest challenge around coaching fees?

Love. Rich

PS. Come behind the scenes for a unique, behind-the-scenes look at my new and upcoming book, Create Clients Now! In 2022, you can no longer just create a book, you have to create your audience and have them in mind as you write. You need to think about your book as a tool for your clients' success. And you need to let your community into your process rather than wait for perfection… Save your spot now - January 26 at 9am PST, 12pm EST, 5pm GMT.

Plus, whenever you’re ready… here are 4 ways we can help you increase your income and impact, as a world-class coach:

  1. Join me for 2 exciting new programs: (1) How to Coach a Superhero, and (2) The 90-Day Money Game. Raise your fees. Up-level your clients. Build world-class coaching skills. Master high-level group coaching. And – most importantly – learn how to coach clients who are smarter, more successful and wealthier than you.
  2. Join The Rich Litvin Intensive - 160 people have already reserved their spot at our flagship program. We only run the RLI once a year. It’s your opportunity to spend 8 days with me focused on Client Creation. $1397 (increases to $1897 on Jan 31). Or… Apply to join our Source Team - and be trained by my leadership team on how to lead your own life-changing Intensive. (If you already purchased your ticket, it’s also possible to upgrade).
  3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. ($7K)
  4. Join Project Kairos to go really deep with me, for 11 months of Client Creation. 2022 is the last year I will ever run this program. Plus, you receive a complimentary ticket to the April RLI. We begin soon and every Project Kairos has sold out. There are 9 spots left. ($13.5K)
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