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5 reliable ways to create your first 200 clients

After supporting thousands of coaches to build a boutique practice, I can tell you that there are really only 5 reliable ways to create your first 200 clients:

  1. Connect with people who know you, like you and trust you. Friends, family, current and former colleagues. Not to get them to give you money. Simply to connect – with humor and genuine curiosity. 
  2. Reach out to people you don’t know with genuine curiosity, or a way to serve them. Preferably both. I have a friend who’s had a highly successful coaching business for 20 years. He still does not have a website. Every year he writes a handwritten letter to a group of business people in his area. He tells them what he knows about them, what he admires about them, and how he could help them. He says he’d love to support them. And he asks if they would like to chat. That’s it. For 20 years. 
  3. Astonish former clients. The person who is most likely to pay you money is someone who has already paid you money. Never underestimate the power of offering to serve a former client. 
  4. Ask for referrals. People who have experienced something great, love to talk about it. 
  5. Hang out where your dream clients hang out. This can be online or even better face-to-face. Attend interesting conferences, do activities you love and never, ever go to networking meetings!

Reid Hoffman, the billionaire entrepreneur, once said, “If you want to do things that scale, start by doing things that don’t scale…” 

That’s true for tech unicorns and it’s true for high-performing, high-fee coaches.  

Ultimately, if you want a new client, do this: 

Serve one person so powerfully they never forget you for the rest of their life. Repeat. 

Love. Rich 


PS. It’s not too late to join Confidence In Action, you’ll receive the recording of the first live call, plus three bonus recordings: (1) How to Raise Your Fees. (2) The 5 Coaching Sales. (3) The Power of Commitment.

PPS. Take my Elite Coaching quiz today and uncover the #1 barrier to your coaching success.


PLUS, whenever you’re ready – here are 4 more ways you can become a world-class coach:

  1. Read 3 chapters of my next book, now and you’ll be first on the list to read it when it’s published.
  2. Become a Prosperous Coach. Join me in our flagship program, Project Kairos
  3. Become a Thought Leader, sought out by dream clients, at The 4PC Accelerator
  4. Master the power of Influence and build your own ultra-strong brand on my Deep Dive


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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