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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Five frogs are sitting on a log

There’s an old riddle that says five frogs are sitting on a log. Four decide to jump off. How many are left?

What’s your answer?
Take your time.
No rush.
Take a moment to consider your answer.
How many are left?

The answer is five.

Why? Because four “decided” to jump off. That’s all they did. And there’s a big difference between deciding and doing.

Just decide what tiny action you will take today to create your next client.

And then take it.

Don’t wait for one-hundred percent readiness. It will never come.When you are eighty percent ready, go for it. Run straight at it. Get exposed. Risk messing up.

Failing is not a problem you will face.

Failing is how you get there.

Love. Rich

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

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