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Do you want followers or do you want clients?

The movie Casablanca is often referred to as one of the greatest films ever made. 

It’s a 1942 romantic drama, set during World War II, starring Humphrey Bogart and Ingrid Bergman in career-defining performances. 

But Humphrey Bogart was 5 ft 8 (173cm) and Ingrid Bergman was 5 foot 9 (175cm). So, during filming, he wore lifts during their scenes.

We all know what you see in the movies isn’t real but these days what you see in real life is often not real, too. 

Here’s a journalist filming a photoshoot on a fake private plane for the HBO documentary “Fake Famous.”

You can now rent a mansion for an afternoon for as little as $600, or a fake private jet studio for $49.99 an hour. And there are thousands of online tutorials that will teach you to pretend you are on an elaborate vacation, when you’re really just in your bedroom.

It’s no longer difficult to become “Instagram famous…” so you need to ask yourself a crucial question: 

Do you want followers or do you want clients?

If you want clients, wake up every morning and ask yourself two questions:

  1. Who can I serve today?
  2. What can I create today? 

I had a bracelet made to remind myself:

Serve one person.
Create one thing.

When I’ve done either, I turn over the bracelet – there’s a checkmark on the back – and I’m done for the day.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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