I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

How to get clients on social media

I’ve been studying social media to learn how to get clients. And here’s what I have discovered that you need to do:  

  1. You can get clients if you tell them a story of how you went from homeless to 7-figures. In a week. 
  2. You can get clients if you create a series of Facebook ads where you tell people that they don’t need Facebook ads to get clients.
  3. You can get clients if you message people you don’t know on LinkedIn and guarantee that you—a random stranger—can help them. 
  4. You can get clients if you create content. About what? About the importance of creating content. 
  5. If you find it difficult to get clients, teach other people how to get clients. 
  6. Make a podcast where you interview all the coaches you know. Spend hundreds of hours creating this. It won’t get you any clients. But it is fun. And your wife will think you are working hard when she looks in your office. 
  7. If your clients are executives or entrepreneurs, spend hours each week creating content on Instagram and TikTok, where they’ll never see it. 
  8. Clubhouse is the solution to all of your problems creating clients. Spend hours on it.
  9. This one is foolproof… If you want to make $1,000,000, spend $990,000 on Facebook ads… 

I wrote this with my tongue firmly planted in my cheek. I am not anti social media. I use it myself. But I use my voice as an antidote to the voices that are loudest in your social media feed, telling you that is the only way to create clients.

High-performing, high-fee clients are created in a conversation. 

High-performing, high-fee clients are created by serving people. As powerfully as you can. 

And the person who is most likely to pay you money… That’s a person who has already paid you money. 

Get off Instagram and go serve someone!

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive