I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You do the work for free. You get paid to be afraid.

If you want a great body you need to work out more and eat healthier food. There’s no way around it. 

You’ve got to put in the work. You’ve got to put in the time. You’ve got to sweat. No fitness gadget or fad diet can do the work for you. 

  • If you want powerful clients you need to serve people so powerfully they never forget your conversation for the rest of their life. 
  • If you want powerful clients you need to focus on process goals, not outcome goals. 
  • If you want powerful clients you need to collect NOs – because YES lives in the land of NO. 

Spending hundreds of hours and thousands of dollars learning the latest tricks to sell “high-ticket coaching” can’t do it for you. 

Look, if you love learning how to utilize SEO, how to tweak Google AdWords and how to experiment with social media ads – then have at it. But beware the tips and tricks for getting clients fast… 

Just this morning the ads in my Facebook feed promised me: 

Click the link to immediately get 938 new sales in the next 60 days… A copy and paste webinar that converts, for just $7… Hire our proven million dollar sales pros… Create a mini-course that sells for you… Create a profitable app to generate passive income… Get 40+ leads every month for free… Book 50+ calls from one LinkedIn post…

And possibly the scammiest ad I’ve yet seen promises, If you offer high-ticket coaching, we can fund 100% of your clients. Zero Credit. Bad Credit. Zero Credit Cards. No Problem…

When we published The Prosperous Coach in 2013, we said something radical:

Stop selling the concept of coaching and sell the experience of coaching. 

Almost ten years later, NOTHING HAS CHANGED.

If you want to enroll high-performing, high-fee clients, there’s one inescapable fact: Powerful clients are created in powerful conversations. 

It’s not easy. And it can be scary. 

But you can do hard. And you get paid to be afraid.

Find out if you have what it takes to be a Prosperous Coach… Take my Coaching Excellence Scorecard. Discover how you rank in Confidence, Coaching Skills and Client Creation Skills… 

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive