I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You do the work for free. You get paid to be afraid.

If you want a great body you need to work out more and eat healthier food. There’s no way around it. 

You’ve got to put in the work. You’ve got to put in the time. You’ve got to sweat. No fitness gadget or fad diet can do the work for you. 

  • If you want powerful clients you need to serve people so powerfully they never forget your conversation for the rest of their life. 
  • If you want powerful clients you need to focus on process goals, not outcome goals. 
  • If you want powerful clients you need to collect NOs – because YES lives in the land of NO. 

Spending hundreds of hours and thousands of dollars learning the latest tricks to sell “high-ticket coaching” can’t do it for you. 

Look, if you love learning how to utilize SEO, how to tweak Google AdWords and how to experiment with social media ads – then have at it. But beware the tips and tricks for getting clients fast… 

Just this morning the ads in my Facebook feed promised me: 

Click the link to immediately get 938 new sales in the next 60 days… A copy and paste webinar that converts, for just $7… Hire our proven million dollar sales pros… Create a mini-course that sells for you… Create a profitable app to generate passive income… Get 40+ leads every month for free… Book 50+ calls from one LinkedIn post…

And possibly the scammiest ad I’ve yet seen promises, If you offer high-ticket coaching, we can fund 100% of your clients. Zero Credit. Bad Credit. Zero Credit Cards. No Problem…

When we published The Prosperous Coach in 2013, we said something radical:

Stop selling the concept of coaching and sell the experience of coaching. 

Almost ten years later, NOTHING HAS CHANGED.

If you want to enroll high-performing, high-fee clients, there’s one inescapable fact: Powerful clients are created in powerful conversations. 

It’s not easy. And it can be scary. 

But you can do hard. And you get paid to be afraid.

Find out if you have what it takes to be a Prosperous Coach… Take my Coaching Excellence Scorecard. Discover how you rank in Confidence, Coaching Skills and Client Creation Skills… 

Love. Rich 


PS. Exciting News… The acclaimed 90 Day Money Game is making its grand return! For 16 years, this unique Client Creation game has been the secret weapon for the world’s top coaches ready to create their next client. Now, it’s your opportunity to join the ranks… 


PLUS, whenever you’re ready – here are 4 more ways you can amplify your coaching impact and income: 

  1. The Coaching In Challenging Times Playbook. The year ahead is likely to be volatile and uncertain, which is why this playbook has been downloaded by tens of thousands of coaches…  
  2. Our Intensives have sold out for over a decade. Secure your spot now – 101 tickets have already been claimed. Choose between The Virtual RLI to unlock the secrets to a thriving coaching business. Or Join me at The Santa Fe RLI – our first in-person Intensive in 5 years, bundled with complimentary Virtual RLI access.
  3. Rich Litvin RAW! Dive into over 40 hours of my immersive coaching content, accessible anytime, anywhere. It’s like having a coaching seminar in your pocket!
  4. The Thinking Partnership: This is beyond coaching – it’s exclusive and personal support. One of my clients is a former international boxer turned elite coach, another is the founder of a global therapy school. I provoke your thinking, you take action, and your life and business transforms. One spot available.  

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Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

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