Articles

I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

May 27, 2022
Rich Litvin

You do the work for free. You get paid to be afraid.

If you want a great body you need to work out more and eat healthier food. There’s no way around it.

You’ve got to put in the work. You’ve got to put in the time. You’ve got to sweat. No fitness gadget or fad diet can do the work for you.

If you want powerful clients you need to serve people so powerfully they never forget your conversation for the rest of their life.
If you want powerful clients you need to focus on process goals, not outcome goals.
If you want powerful clients you need to collect NOs – because YES lives in the land of NO.

Spending hundreds of hours and thousands of dollars learning the latest tricks to sell “high-ticket coaching” can’t do it for you.

Look, if you love learning how to utilize SEO, how to tweak Google AdWords and how to experiment with social media ads – then have at it. But beware the tips and tricks for getting clients fast…

Just this morning the ads in my Facebook feed promised me:

“Click the link to immediately get 938 new sales in the next 60 days… A copy and paste webinar that converts, for just $7… Hire our proven million dollar sales pros… Create a mini-course that sells for you… Create a profitable app to generate passive income… Get 40+ leads every month for free… Book 50+ calls from one LinkedIn post…”

And possibly the scammiest ad I’ve yet seen promises, “If you offer high-ticket coaching, we can fund 100% of your clients. Zero Credit. Bad Credit. Zero Credit Cards. No Problem…”

When we published The Prosperous Coach in 2013, we said something radical:

Stop selling the concept of coaching and sell the experience of coaching.

Almost ten years later, NOTHING HAS CHANGED.

If you want to enroll high-performing, high-fee clients, there’s one inescapable fact: Powerful clients are created in powerful conversations.

It’s not easy. And it can be scary.

But you can do hard. And you get paid to be afraid.

Find out if you have what it takes to be a Prosperous Coach… Take my Coaching Excellence Scorecard. Discover how you rank in Confidence, Coaching Skills and Client Creation Skills…

Love. Rich

PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients!

PLUS, here are 4 more ways you can drastically increase your impact and your income:

Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best.

Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.