I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Goodbye, My Friend…

I grew up in England but I live in the United States. Which means that I see America through the eyes of a stranger… 

Everything was new to me when I first arrived in California, in 2006. 

I remember being on a bus in San Francisco, when the driver closed the back doors before a man was able to get to them. 

He didn’t hesitate. At the top of his lungs, he shouted, “DRIVER! OPEN THE DOORS, DRIVER!”

The driver immediately stopped. And the man got out of the bus. 

So, simple. 

Yet, I was stunned.

You see, that simply wouldn’t happen in England. Us Brits are taught to be so reserved. 

On a recent trip to the UK, I witnessed the very same scene play out on a London bus. 

The doors closed before a woman could get to them. She looked flustered. “Oh my gosh,” she said, in a whisper. “That was my stop…” she breathed, as the bus drove off. 

The driver was completely oblivious to what had just happened. And the woman now had an extra 15 minute walk to add to her journey.


What would an American do?

A few years later, I was back in London on a family trip. This time I had something new with me. Two little kids in a giant, orange colored, double stroller! 

I’d managed to squeeze this ginormous object into the back of a red London bus, with the boys asleep inside it. And when we arrived at the stop by my Mum’s house, I was struggling to manoeuver it through the people tightly packed alongside us, when the bus doors began to close…

It was a moment of choice for me. 

A potentially life-changing moment.

Because I had 2 ways this could play out… 

My Default Future: I could lack confidence, feel uncomfortable and do nothing. 

Or a Created Future: I could take my courage in my hands… And I could do what I imagined an American would do!

My heart was thumping loudly, in my chest.


And that was it. 

The doors opened. 

People politely moved out of my way and some even helped me get the stroller off the bus. 

And there I was, standing on the side of the road, with my two little boys. 

And a smile on my face. 

I’d just created a new reality!


What would Rich do?

One of my favorite coaching tools is called, What would Rich do?

When a client has a question, a challenge or a dilemma that shows up between our coaching sessions, I ask them to tell me two things.

(1) What would they do?
(2) What would Rich do?

Frankly, it doesn’t matter whether or not they guess what I would actually do.

You see, for the moment they are answering the question, they are not being themselves. They are letting go of a lifetime of limiting beliefs. And they are trying on a completely new way of being.

And most of the time, that new perspective is enough. It’s enough for the glimmer of a new idea, a new insight or a new possibility – that they couldn’t have seen a moment earlier.

Here’s a challenge for you: 

  1. Think of a question, a challenge or a dilemma that you are wrestling with, right now. Write it down on paper, in no more than 2 sentences.
  2. Answer the question: What would you do?
  3. Then answer the question: What would Rich do? [Or substitute the name of someone you love and admire]
  4. Then breathe slowly and notice what happens in your body. 


Goodbye, my friend

Talking of people you love and admire, one of my friends – a man who I truly love – tragically passed away this week at the age of 40.

Maybe you’ve heard me talk about Sean Stephenson. He was born with a rare bone disorder and was expected to die at birth. He reached a height of only 3 feet and suffered more than 200 bone fractures by the time he was eighteen years old. Sean lived his whole life, confined to a wheelchair.  

He faced so many reasons to give up, and he had endless opportunities to embrace self-pity.

Yet he become a motivational speaker and author. He taught countless people how to be more impactful from the stage. And his friends included Bill Clinton, Tony Robbins and Richard Branson.

Sean’s “Dance Party” video has had over a million views. I’ve played it so many times at my Intensives, over the years. It can get a crowd of hundreds of people moving their bodies, in seconds!

He is the smallest, yet most powerful man I have ever known. And over the years we’ve coached and guided and supported one another. We’ve shared deep secrets with one another. And we’ve challenged the heck out of one another. 

As I write these words, I have tears in my eyes. I can’t believe he’s gone. 

But I know Sean would never want me to leave things on a sad note. So, let me invite you to shake your booty, alongside my great friend, Sean Stephenson… 

Dance Party! 

Love. Rich


P.S. So you need clients… We’re gonna help you get them. You need confidence? We’re gonna help you build it. You need community? We’re gonna surround you with incredible coaches… Reserve your spot at the last Intensive of the year…


PLUS… Whenever you’re ready… here are 4 ways we can help you increase your income and your impact:

  1. So you need powerful coaching… 3 days of Deep Coaching with me, can get very intense. There’s a reason every single Deep Dive has sold out… 6 spots left…
  2. So you want to get mentored by me… Build a coaching practice, with a few high-performing, high-fee clients. This new program sold out just a few weeks after we launched it. Get on the Wait List for the next time we open this up…
  3. So you want to command fees of $50K+? We’ll teach you the high level skills you need to coach elite top performers… Plus we’ll immerse you in a community of fascinating people like youClick Here to apply for 2020.
  4. So you want to truly fly as a world-class coach… There’s one spot available to be my protégé. For 2 years, you’ll have my personal guidance and mentorship, access to every program I run, plus behind-the-scenes access to my entire business, as we set up your entire business. It’s a $100K investment – a two year commitment – and a certainty of success. Email me with the word protégé in the subject line and we’ll get you all the details.
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together