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Why high fees are a gift to your clients

You don’t need to charge high fees as a coach. There are hundreds of thousands of coaches who charge $50 an hour or even less. There are self-help books for less than $20 and there are coaching apps that coach people for a few dollars a month. 

So, if you choose to increase your fees, there are plenty of ways that clients can get support, if it’s not with you. 

But when you stop charging your clients by the hour and you charge for the value you create, everything changes – for you and for your clients. 

  • Higher fees help you filter for clients who are more focused, who take rapid action and who are committed to their long-term success. 
  • Higher fees allow you to work with a handful of high-performing clients and then do more and more work for other clients, at little or no cost. 
  • Higher fees allow you to give back, to work for non-profits, to offer scholarships and to raise money for charities. 
  • Higher fees allow you to help your clients and to create a great lifestyle for you and your family. 

Successful coaches have an entrepreneurial mindset – they run a business and they charge for the high value they create. Struggling coaches have a charitable mindset – they give everything away for free, they are scared of receiving money and they are afraid of building a business.

Here’s the thing, successful coaches often make far more of a difference in the world – beyond their clients. 

This year, my community helped raise over $40,000 for humanitarian relief in Ukraine.

Last year, with the members of my 4PC Accelerator, we raised the funds to take care of 3 wolves at Wolf Connection – a center that takes care of 50 wolves and supports children in the inner city, formerly incarcerated, and military veterans. 

Over the past 7 years, my company has helped to build 5 schools in Africa. And we’ve offered hundreds of scholarships to our programs. 

I share these accomplishments because I’m very proud of them but mostly to celebrate our high-fee clients, who allow us to give back so much. 

Join me on May 19 for my next Masterclass. I’m going to tell you why your fees are too low (no matter how much you charge) and how to raise them.

Here’s a secret about high fees: the higher the fees, the bigger the thank you note you’ll receive from your clients before they begin coaching, the quicker they create results and the less time they need for coaching…

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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