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How Many Coaches Does it Take to Change a Lightbulb?

When I set out to create 4PC I was determined to set the bar high in order to create a group of mavericks.

Maverick means “individualist, nonconformist, free spirit, unorthodox and original”.

Today, I want to introduce you to a maverick named Pam Dibbs—one of the most recent members of 4PC.  

Only 4% of businesses last more than a decade, so it is extraordinary to me that Pam is an entrepreneur who is still running the company she co-founded with her husband almost 25 years ago. They run a fascinating and super successful business that provides photography and consulting services to the aviation industry.

Here’s a photo that Pam’s husband John took recently from the cockpit of a Second World War aircraft which was traveling at 200mph.

Pam is also a a coach to some of the leaders at top corporations, including Microsoft, Boeing, Expedia and Costco. She’s worked in aviation, healthcare, retail, banking, IT and engineering in both the US and Europe.

Pam knows how to lean into her fears. She’s bungee jumped and parachute jumped. And even wing walked on a bi-plane. Yep, she’s literally walked on the wings of a moving aircraft—and an 80 year old one at that!


Pam does one other thing that scares ME more than anything else. She is a stand-up comedian. You may have seen her roasting me live on stage at one of our Intensives this year!

She uses her comedy in her coaching of senior executives and it has a great impact.

In this short video she shares a simple but powerful tool for helping your clients take themselves less seriously—and she shares the science behind it.

Let me know—how do YOU use humor in your coaching?

Love. Rich

P.S. Learn more about Pam here:

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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