I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

How to be a great coach…

Great comedians and cartoonists see what everyone else can see but with fresh eyes.

Great magicians make the impossible possible. 

Great explorers are risk-takers who venture into unknown territory to fulfill a mission.  

Great teachers share knowledge that can change their students’ lives forever.

But great coaches are truly extraordinary… They see what their clients cannot see – and they see what their clients can see, but with fresh eyes. They help their clients think what nobody else has thought. They’re bold enough to tell their clients what nobody else would dare to say. They take risks in service of others. They help their clients do what seems impossible – on a regular basis. They don’t just share their knowledge, they draw out their clients’ wisdom.

Set an intention to be a great coach. It will change everything.

If you think you’re already a great coach, you’ve missed the most important lesson… 

You see, master coaches never stop learning. Great coaches can become extraordinary. And what makes an extraordinary coach is a willingness to become a beginner – again and again and again.

Love. Rich


PS. Exciting News… The acclaimed 90 Day Money Game is making its grand return! For 16 years, this unique Client Creation game has been the secret weapon for the world’s top coaches ready to create their next client. Now, it’s your opportunity to join the ranks… 


PLUS, whenever you’re ready – here are 4 more ways you can amplify your coaching impact and income: 

  1. The Coaching In Challenging Times Playbook. The year ahead is likely to be volatile and uncertain, which is why this playbook has been downloaded by tens of thousands of coaches…  
  2. Our Intensives have sold out for over a decade. Secure your spot now – 101 tickets have already been claimed. Choose between The Virtual RLI to unlock the secrets to a thriving coaching business. Or Join me at The Santa Fe RLI – our first in-person Intensive in 5 years, bundled with complimentary Virtual RLI access.
  3. Rich Litvin RAW! Dive into over 40 hours of my immersive coaching content, accessible anytime, anywhere. It’s like having a coaching seminar in your pocket!
  4. The Thinking Partnership: This is beyond coaching – it’s exclusive and personal support. One of my clients is a former international boxer turned elite coach, another is the founder of a global therapy school. I provoke your thinking, you take action, and your life and business transforms. One spot available.  

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Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.