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How to write a TINY book

When The Prosperous Coach was first published, we got a bunch of great reviews. Mostly from friends and family, of course! 

But a couple of weeks later, we got two scathing comments on Amazon and I called Steve Chandler in a panic. 

“Steve, we just had two terrible reviews. What shall we do?”

“Nothing!” said Steve with a smile. “That just means we’ve made it…”

He wasn’t wrong. This year, we hit 100,000 copies sold.

I’ve been writing a lot recently about the importance of creating your own intellectual property (IP), if you want to become a sought after coach. Well, the very best IP is a book. 

You should write a book. Before you are ready. Trust me on this. 

A book lets people experience you before they become a client. Here are 28 books written by clients of mine. Some are bestsellers with big publishing houses, some are self-published. One was designed to never be sold – it’s only intention was to be placed in the hands of the author’s dream clients. And one was first published over 25 years ago and is now in its third edition… 

If you are writing a book today, you need to remember how short people’s concentration spans have become. A tiny book often has far more impact on a reader than one with 300+ pages. 

The Prosperous Coach isn’t a big book. In fact, after we finished writing it, I spent 6 months removing every unnecessary word, sentence and paragraph. It says all that needs to be said but no more. In fact, if I’d had more time, I would have cut out even more!

The purpose of a tiny book is threefold: (1) to stop a potential client in their tracks, (2) to show them you understand them deeply, and (3) to provide a solution for their biggest challenge. 

How to create a tiny book for your dream clients.

STEP 1: Stop Them in Their Tracks

Write down 5 complaints or concerns you hear most often from your clients. Use their words, not yours. You want them to feel like you really get them.

As an example, here are five concerns I hear most from coaches: 

  1. I feel sleazy trying to get people to pay for coaching…
  2. I hate using social media to get clients…
  3. I keep getting rejected and it sucks… 
  4. I feel intimidated to coach highly successful people…
  5. I don’t know where to find high-performing, high-fee clients…

STEP 2: Solve Their Biggest Challenges

Turn each complaint into a solution. Now you have 5 chapter titles. Here are the five I would write:

  1. How to help clients love paying for your coaching.
  2. How to create clients by coaching them. No social media needed.
  3. Yes doesn’t mean yes. And what to do about it. 
  4. How to coach clients who are 10X more successful than you.
  5. High-performing, high-fee clients are closer than you think. 

STEP 3: Create a Tiny Book

For each chapter, create seven pages. More is ok, seven is enough. Two pages to describe the challenge. Two pages to describe the solution. Two pages of stories, where you or your clients solved the same problem. Make sure to describe an amazing result from your coaching. End each chapter with a single page of action steps. 

Add a page at the start of the book to explain who you wrote it for. Add a page at the end to describe who you are and what you are up to. 

If you can, add a visual or two to each chapter. Many people are visual and will turn to your diagrams, first. 

That’s it. You’ve got yourself a 50 page tiny book.

Do not create an “Amazon Bestseller” campaign. That’s so 2010s! 

  1. Even though you’ve written a book, you’re still a coach. Your purpose is to create clients, not to become an author. 
  2. Your book is a start point, not an end point. Send copies to your clients. Send copies to potential clients. Share it on social media, if that’s your thing. Build an audience by continuing to write about what’s in the book. Build a community of people who are interested in what you wrote. 

Remember the power of slowing down. Don’t send out dozens of copies of the book to potential clients. Send one copy a day, with a handwritten letter. Or stick on a post-it note that tells the recipient to read a single chapter and why you chose that for them. Make receiving the book feel incredibly personal.  

Create a tiny book. It’s easier than you think. 

Don’t know what to write about? Here’s a tip: write the book you are scared to write…

Want to write something powerful. Here’s how to write a book that lasts forever…

Want to read any of the books my clients have written? Check below for Amazon links.

Love. Rich 


From The Core by John Wineland

The Dojo by Tony Bonnici

So You Feel Stuck In Your Career by Martha D. Karimi

How To Get Paid For What You Know by Graham Cochrane

Joy-Full AF by Erin Baker, PhD

The Gift of Pain by Helen Macmillan

The Shed Method by Sara Milne Rowe

Think Possible by Allison Garner

Remarkably Easy by Danielle Macleod

The 3 Alarms by Eric Partaker

Only 10s by Mark J. Silverman

The Success Trap by Amina Aitsi-Selmi

Unconditional by Allison & Piper Garner

Unorthodox Success by Chris Frolic

Soulbbatical by Shelley Paxton

The Unwritten Rules of Women’s Leadership by Helen Appleby

This Book Will Make You Dangerous by Tripp Lanier

I’m Not Crazy, I’m Just Not You by Sarah C. Albritton and Roger R. Pearman

Detached Love by Cordelia A. Gaffar

Insights from the Stratosphere: Georgie Dickens – not available on Amazon

How To Get The Most Out of Coaching by Karen Davis & Alex Mill

Climbing The Right Mountain by Tony Martignetti

The Evolved Masculine by Destin Gerek

Where’s Dad? by David Foster

5G by Dan Maxwell Jr 

The New Golden Rule by Emily Golden

Mindset Mondays by David Taylor-Klaus 

The Wolf Connection by Teo Alfero

The Essential Guide to Raising Complex Kids with ADHD, Anxiety, and More by Elaine Taylor-Klaus


PS. More transparency here: almost 20 years into my coaching career, I still get nervous every time I launch a new program. When the first person signs up, it always feels like a fluke! And it’s only after the second person is in that I believe it’s real.

Well, the first two people have already signed up for The $100K Club, so strap in, we are ready to fly!!

There are now just 13 spots left at the early bird price. They include a gift ticket to my four newest programs (a $3,686 value bonus). Don’t miss this opportunity to join an exclusive group of coaches committed to growth and success.

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