I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

I am Richard J Litvin and I approve of me

For most of human history, if you stood out, you died. If you had a point of view, you died. If you had an important mission or message, you probably died. 

We are the product of generations of ancestors who learned not to stand out, not to rock the boat, and not to have a point of view.

Most people act like sheep because by doing and saying the same thing as everyone else, you end up sounding and looking exactly like everyone else… and you survive to live another day. 

The opposite of being a sheep isn’t being a big bad wolf, it’s taking a little act of courage each day. 

Doing that you can live a Created Life. A life that is created by you. 

A Created Life begins with the words you choose to describe your world, instead of the world that “happens” to you.

I’ve been creating my life for over a decade, using a tool I call My Manifesto. 

My Manifesto is my private declaration of how I am creating myself and how I am creating my life. My Manifesto helps me follow my own advice. I read it every morning as a powerful way to turn it into reality. 

I started writing it in 2009 and I haven’t stopped working on it since. None of the statements in it are “true.” Although some of them have become more true, the more I have spoken them into the world. Many of them are a work in progress—because I am a work in progress!

Click on the image, to see a pdf with the full Manifesto and it’s explanation.

Take a moment to send me your Manifesto for how you are creating yourself in 2021. Start small. In 2009, my Manifesto had just 3 statements. (I read every email I receive, even if I can’t reply to them all). 

Love. Rich


PS. For most of human history, it wasn’t called coaching. It was called leadership. And for over a decade, I’ve helped great leaders become great coaches. 

If you’re a leader with a track record of success behind you and you’d love to be a coach with a handful of high-performing, high-fee clients, then take a look at my newest program, Transition Excellence.  

If you’re a high-performer who wants to create clients by invitation and referral only—one conversation at a time—no internet marketing needed, download the Transition Excellence Prospectus to learn more, or to schedule a chat with a member of my team.



PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

  1. Master Deep Coaching… I’ll teach you the 5 elements that will allow you to coach the most successful, wealthy or fascinating people on the planet. Join me for six hours of self-paced learning
  2. Learn The Prosperous Coach Approach… Learn the system for creating clients that has kept my book in the Top 20 Books on Coaching for almost 8 years. Join my virtual Intensive from your home, in April 2021. The first 57 spots have already gone. Reserve your ticket
  3. Master enrolling and coaching high-performing, high-fee clients. In PK4, you can do both because I’ll teach you high-level client creation skills, over 9 months. Plus, you get a complimentary $1,500 ticket to the Rich Litvin Intensive. 19 spots left. Make 2021 your best coaching year ever…
  4. Join 4PC, my community of world-class leaders and coaches. If you have a track record of success behind you and a big mission ahead of you, then you and I should have a conversation. 4PC is a minimum 3 year commitment, coaching by me and an incredible community. $25K/year. There are just two spots left to join us in 2021. 
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together