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I just rented a castle!

But before I tell you about that,  I want to take you back to 1997, when I read a book that changed my life… 

In The Seven Habits of Highly Effective People, Stephen Covey explains how to create a personal mission statement. 

I first wrote mine 22 years ago. It was simple. And I’ve lived it ever since:

Be the best you can be. Make a difference. And enjoy life.  

This has been my compass for every decision I’ve made and for every action I’ve taken in my life and business. I literally map out everything I do against these criteria. 

So when I founded 4PC – my community of fascinating leaders – I knew it would be about 3 things: 

  1. Be the best you can be

We are a group of leaders who never stop learning. We’re at the top of our fields and we share our unique wisdom with one another. 

  1. Make a difference

We are more excited about the word “impact” than any other word. Every member has a track record of success behind them. But a big mission ahead of them.

  1. Enjoy life

We are about success, no doubt. But we’re also about creating more fun and more freedom than ever before. As Tony Robbins once said, “Success without fulfilment is the greatest failure…”  

Stop teasing. Why’d you rent a castle, Rich?

I’m getting there. But first, let me ask you a question: 

How many introverts does it take to change a lightbulb?

None. Are you crazy? If we turn the lights on, someone might see we’re home and want to come over and hang out!

Look, I’m mostly an introvert. That doesn’t mean I’m shy but it does mean I need a few days – watching Netflix alone – to regain my energy after hanging out with other people! 

I like parties but I’ll probably never plan one. And you’ll definitely never find me in the middle of the room making small talk. 

Most leaders don’t truly understand delegation. It’s not making others do all the crap you don’t want to do.  Delegation is the art of asking people to do things that they’d love to do… 

So when I asked Wendy on my team if she’d organize our 4PC parties, she was in heaven. You see, she loves planning great parties even more than she loves going to parties! 

4PC is a group of leaders who work hard. But we also know the importance of playing hard.

We’re not afraid to wear wigs:

We’ve had a “Party like a Rockstar!” party:

My kids weren’t invited. They just had to get in on the action!

We’ve camped out at a Wolf Sanctuary: 

And we’ve even had a onesie party!

We’ve escaped from an Escape Room together, we’ve had a stargazing party in Arizona, we’ve had a treasure hunt in London, we’ve been to Trapeze School together on Santa Monica pier and had a Superhero party!

I have a low threshold for boredom… 

So we rarely do the same thing twice in 4PC!

When it dawned on me that one of the challenges of being visionary leaders is that we are so future-focused, I decided that in 4PC, in 2020, we’ll be taking a dive into history. 

As the philosopher George Santayana once said, “Those who cannot remember the past are condemned to repeat it.”

In February, we’re to New Mexico, for a private, 4 day Intensive. We’re staying at a hotel with a 400 year old history – in Santa Fe, an unusually magical town.

Then, in August, we’re going back almost 3,000 years in time – to England. Which is why… I rented a castle!

We’ll be living on a tiny island on the British coastline, connected to the mainland by a thin strip of land. 

It’s the site of the first documented Viking landing. In 789 BC, three lost Viking ships made land and an official of the King tried to collect taxes from them but they killed him and sailed on! 

The reason I am curating 4PC as a community of people I personally love to hang out in, is summed up best by Amy Poehler:

“Find a group of people who challenge and inspire you; spend a lot of time with them, and it will change your life.” 

Do you have a group of people who challenge and inspire you? 

Love. Rich


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together