I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

I trust you…

Testimonials are written or video endorsements of the impact of your coaching. They are a wonderful way to demonstrate social proof because their endorsement says, “I trust you…” and that you can deliver. 

If you want great testimonials, it’s very simple. You need to ask for them. And there are 4 questions that will draw out the answers that your future clients really need to hear. 

Referrals are a direct recommendation of your services. It’s a powerful referral when someone looks a friend in the eyes or calls them to say, “If you want coaching you have to speak to Rich…” A referral happens the moment someone tells another person that they trust you. It makes a real impact. 

If you want great referrals, it’s very simple. You need to ask for them. And there is a system that will create excellent referrals from your clients. 

Here’s the thing: referrals are the platinum standard of business. They have at least 10 times the power of testimonials. 

People will sometimes write a nice testimonial to be kind, or because they feel awkward to say no. No one will ever give a great referral for a service that felt even slightly under par. You’d never refer a crappy plumber. Imagine telling your friend or your boss to sign up for coaching with a coach you found to be underwhelming in their impact…

If you want people to trust you when they look you up online—and it’s the very first thing they’ll do after they meet you, or hear about you—make sure your website and your LinkedIn profile have awesome testimonials.  

If you want to build a word-of-mouth business—make sure you ask for referrals from your very best clients. The moment I began asking members of 4PC for referrals to other extraordinary coaches who are making a big difference, the caliber of applications went up ten-fold. 

On a scale of 1-10, how good are you at asking for testimonials? On a scale of 1-10, how great are the testimonials on your website or LinkedIn?

On a scale of 1-10, how good are you at asking for referrals? On a scale of 1-10, how many of your referrals turn into extraordinary clients?

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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