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I trust you…

Testimonials are written or video endorsements of the impact of your coaching. They are a wonderful way to demonstrate social proof because their endorsement says, “I trust you…” and that you can deliver. 

If you want great testimonials, it’s very simple. You need to ask for them. And there are 4 questions that will draw out the answers that your future clients really need to hear. 

Referrals are a direct recommendation of your services. It’s a powerful referral when someone looks a friend in the eyes or calls them to say, “If you want coaching you have to speak to Rich…” A referral happens the moment someone tells another person that they trust you. It makes a real impact. 

If you want great referrals, it’s very simple. You need to ask for them. And there is a system that will create excellent referrals from your clients. 

Here’s the thing: referrals are the platinum standard of business. They have at least 10 times the power of testimonials. 

People will sometimes write a nice testimonial to be kind, or because they feel awkward to say no. No one will ever give a great referral for a service that felt even slightly under par. You’d never refer a crappy plumber. Imagine telling your friend or your boss to sign up for coaching with a coach you found to be underwhelming in their impact…

If you want people to trust you when they look you up online—and it’s the very first thing they’ll do after they meet you, or hear about you—make sure your website and your LinkedIn profile have awesome testimonials.  

If you want to build a word-of-mouth business—make sure you ask for referrals from your very best clients. The moment I began asking members of 4PC for referrals to other extraordinary coaches who are making a big difference, the caliber of applications went up ten-fold. 

On a scale of 1-10, how good are you at asking for testimonials? On a scale of 1-10, how great are the testimonials on your website or LinkedIn?

On a scale of 1-10, how good are you at asking for referrals? On a scale of 1-10, how many of your referrals turn into extraordinary clients?

Love. Rich 


PS. We’ve run 4 virtual Intensives this year and I’m really proud that we’ve had our best feedback in ten years of running events. Join me for our next Intensive. The first 52 spots have already gone. Reserve your spot now.


PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

  1. Experience powerful, life-changing coaching in bed, in your car or on a hike! We’re now 8 seasons into my podcast, 1 Insight. Watch it on youtube or listen in on your favorite podcast app. Episodes are as short as 2 minutes—because a life-changing insight can happen in an instant…
  2. Master Deep Coaching… I’ll teach you the 5 elements that will allow you to coach the most successful, wealthy or fascinating people on the planet. Join me for six hours of self-paced learning
  3. Master The Prosperous Coach Approach… Learn the system for creating clients that has kept this book in the Top 20 Coaching books for the past 7 years. Join me in April 2021, join my community and discover why people have returned for 11 Intensives in a row… Reserve your ticket
  4. Master enrolling and coaching, high-performing, high-fee clients. You’ll join my fourth cohort of Project Kairos. You’ll be taught high-level client creation skills by me—for 9 months. Plus, you get a complimentary $1,500 ticket to the Rich Litvin Intensive. There are only 22 spots left. Make 2021 your best coaching year ever…


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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