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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

I don’t offer free sessions

I don’t offer ‘free’ sessions. I do waive my fee for powerful coaching for a few people who inspire me—because I build my business by invitation and referral.

I rarely spend less than two hours with someone because coaching is deep and has a long-lasting impact. It deserves quality time.

Some of the people I coach I never see again. Some make referrals. And a few choose to become part of a select group of my extraordinary clients.

Sometimes people tell me they are grateful that “I give them my time for free”.

I tell them that I’m NOT giving them my time for free. I tell them that I set a high bar for who I spend time with. And I tell them that they inspired me which is why I chose to spend my time with them.

And then I tell them something that usually astounds them.

I tell them that this wasn’t just a coaching session.

This was an INTERVIEW.

I’ve been testing out if they meet the criteria I have for those rare people I want to invest my time in by working with them for six months to a year.

And—if they have met my criteria—I’ll tell them so.

And I’ll set up a time for us to speak again.

You don't need another newsletter. You need a different conversation.

What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.