I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

If you do nothing, you lose

I was lying in the dentist’s chair, about to have my wisdom teeth removed, when she said, “What do you do?”

I said, “I’m a coach to extremely high performers.” 

“What does that mean?” she replied. 

“Well,” I said, “There’s a high price to pay to be a high-level leader, that most people never see…”    

“That’s so true,” she said, in recognition. After all she’s an Oral and Maxillofacial Surgeon. Now that’s a high performer! 

Back to business, she said, “The Nitrous oxide and the Valium will kick in, in just a moment. They won’t take the pain away completely. You just won’t care about it!”

Before I went under, I said with a smile, “That’s what I do for my clients… I help them stop caring about what they think!”

If you do nothing, you lose

Such guidance for high performers is nothing new. Over 800 years ago the Persian mystic and poet, Rumi, wrote this poem. Back then, entrepreneurs were called merchants:

Cautious people say,

“I’ll do nothing until I can be sure.”

Merchants know better.

If you do nothing, you lose.

Don’t be one of those merchants who won’t risk the ocean!

This is much more important than losing or making money.

This is your connection to God!

You must set fire to have light.

Trust means you’re ready to risk what you currently have.

Work in the invisible world

at least as hard as you do in the visible.

When one of those generous ones invites you

into his fire, go quickly!

Don’t say, “But will it burn me? Will it hurt!”

He was talking to you… 

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive