I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

If you do nothing, you lose

I was lying in the dentist’s chair, about to have my wisdom teeth removed, when she said, “What do you do?”

I said, “I’m a coach to extremely high performers.” 

“What does that mean?” she replied. 

“Well,” I said, “There’s a high price to pay to be a high-level leader, that most people never see…”    

“That’s so true,” she said, in recognition. After all she’s an Oral and Maxillofacial Surgeon. Now that’s a high performer! 

Back to business, she said, “The Nitrous oxide and the Valium will kick in, in just a moment. They won’t take the pain away completely. You just won’t care about it!”

Before I went under, I said with a smile, “That’s what I do for my clients… I help them stop caring about what they think!”

If you do nothing, you lose

Such guidance for high performers is nothing new. Over 800 years ago the Persian mystic and poet, Rumi, wrote this poem. Back then, entrepreneurs were called merchants:

Cautious people say,

“I’ll do nothing until I can be sure.”

Merchants know better.

If you do nothing, you lose.

Don’t be one of those merchants who won’t risk the ocean!

This is much more important than losing or making money.

This is your connection to God!

You must set fire to have light.

Trust means you’re ready to risk what you currently have.

Work in the invisible world

at least as hard as you do in the visible.

When one of those generous ones invites you

into his fire, go quickly!

Don’t say, “But will it burn me? Will it hurt!”

He was talking to you… 

Love. Rich 


PS. I’ve created a high pressure environment to challenge you and stretch your thinking—so you can challenge and stretch your clients. You’ll accelerate your progress by 20 years in 9 days. You’ll learn how to develop your own community of top performers and become known as the expert in your field. There are 2 spots left. We close the doors on Sunday Oct 11 at 11.59pm


PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

  1. Need a Playbook for Coaching in Challenging Times? Leadership is hard but you can do hard. My playbook will give you 10 distinctions to support you and your clients, whenever times are uncertain, challenging or even scary.
  2. Want to coach extraordinary top performers? I’ll teach you what works and what doesn’t—whether you’re coaching a world-class martial artist, a former Navy Seal or the leader of a billion dollar corporation. You begin by taking my Deep Coaching Assessment, to analyse where you need to improve the most. Six hours of self-paced learning
  3. Want to transition into a high-level leadership coach? Join me for 100 days of self-paced learning and a community of leaders like you. Our pioneer cohort sold out in less than 2 weeks! Sign up to chat with a member of my team—to learn more about joining us when we re-start, in March 2021
  4. Want to master creating high-performing, high-fee clients? Join me for 9 months, from January 2021 to September 2021. A complete immersion into high-level coaching and client creation. Plus, you get a complimentary $1,500 ticket to the Rich Litvin Intensive in April 2021. Make 2021 your best coaching year yet…


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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