Discover the secret to transforming your coaching business: stop seeking clients you can inspire and seek clients who inspire you.
I started doing this over 10 years ago when I launched 4PC – the 4 Percent Club.
Our members are among the most talented, ambitious, and successful in the field. In the years since its inception, over 120 members have joined 4PC, and every single year, I raise the bar for membership.
4PC is oversubscribed. Admission requires an interview with me and at least one 4PC member. And members commit to at least 3 years because we have a decade of data that shows this is what catalyzes the most success.
Our long-standing members, some of whom have been with us for 7-10 years, view their $29K investment as their gateway to millions in revenue, writing best-selling books, and becoming known as thought leaders in their field.
Oh, and we have incredible parties!
Each year brings awe-inspiring new members to 4PC, and this year is no different:
Jason Hietbrink is an award-winning franchise owner with a 17-year career in sales behind him. He was the #1 franchisee in the nation for total revenue & commissions in the company he used to work for.
Adrian Digby was the youngest officer and pilot in the UK Royal Air Force. He ran air operations during the 1995 Bosnia Crisis when he was just 19 years old. He helps leaders scale their business from £5m to £50m and beyond.
Jeffrey Simpson has over 36 years experience in the United States Navy. He is currently Principal Staff at the Johns Hopkins University Applied Physics Laboratory. He also holds a Master of Divinity and a Master of Arts in Christian Ministry.
Celi Arias has a background in luxury sales. She has founded and sold businesses and runs a consulting and coaching company, where she helps entrepreneurs scale to $5M+.
Stop looking for clients you can inspire, and look for clients who inspire you. It will transform your entire coaching business.