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Are You Coaching Extraordinary Clients? The 4PC Principle

Discover the secret to transforming your coaching business: stop seeking clients you can inspire and seek clients who inspire you. 

I started doing this over 10 years ago when I launched 4PC – the 4 Percent Club. 

Our members are among the most talented, ambitious, and successful in the field. In the years since its inception, over 120 members have joined 4PC, and every single year, I raise the bar for membership. 

4PC is oversubscribed. Admission requires an interview with me and at least one 4PC member. And members commit to at least 3 years because we have a decade of data that shows this is what catalyzes the most success. 

Our long-standing members, some of whom have been with us for 7-10 years, view their $29K investment as their gateway to millions in revenue, writing best-selling books, and becoming known as thought leaders in their field.

Oh, and we have incredible parties! 

Each year brings awe-inspiring new members to 4PC, and this year is no different:

Jason Hietbrink is an award-winning franchise owner with a 17-year career in sales behind him. He was the #1 franchisee in the nation for total revenue & commissions in the company he used to work for. 

Mindy Lane is a surgeon who has treated over 3,000 patients. She’s President of the American Society of Metabolic and Bariatric Surgery. 

Adrian Digby was the youngest officer and pilot in the UK Royal Air Force. He ran air operations during the 1995 Bosnia Crisis when he was just 19 years old. He helps leaders scale their business from £5m to £50m and beyond. 

Jeffrey Simpson has over 36 years experience in the United States Navy. He is currently Principal Staff at the Johns Hopkins University Applied Physics Laboratory. He also holds a Master of Divinity and a Master of Arts in Christian Ministry.

Celi Arias has a background in luxury sales. She has founded and sold businesses and runs a consulting and coaching company, where she helps entrepreneurs scale to $5M+.  

Stop looking for clients you can inspire, and look for clients who inspire you. It will transform your entire coaching business. 

Love. Rich


PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on June 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 


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