I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

“I’ve Got A Great Referral For You…”

Hi!  Have you ever had a really weak referral? It’s a weak referral when you get an email introducing you to someone you don’t know – out of the blue: “You two should meet.  You’d be a great coach for her.”

9 times out of 10, what happens next is… NOTHING! Even if you write a great reply, they’ve never heard of you and maybe they weren’t even interested in coaching and all you hear back is crickets.

So, what do you do when someone says they have a great referral for you?

And what do you do when the person making the referral isn’t interested in being coached themself?

Here’s what I do…

Fred: I have a referral for you, Rich.

Rich: Thanks, man. Tell me a little about him.

Fred: [Talks a little about his friend]

Rich: Interesting. What’s holding him back the most right now? [Listen deeply and then slowly work your way through the following questions]

What’s his biggest dream?

What’s his biggest fear?

What has him wake up at 2am, with tears running down his face?

Has he ever had coaching before?  Why do you think he’d be open to it now? Why do you think I’d be a good fit for him?

And what have you told him about me?

Thanks for all that, Fred. Now, I never make cold calls, so if you still think your friend would get value from a conversation with me, please tell him about me and ask if he’d like an introduction. If he says yes, please ask him to contact me or introduce us over email.

If the person making the referral isn’t interested in spending 15 minutes in conversation with you, they were never going to make a strong referral anyway. And what you did in those 15 minutes is turn the referrer into a full-on advocate for their friend’s future success.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive