I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

“I’ve got new coach smell…”

I have 3 treats for you today: 

  1. 1 Insight
    This week on my Podcast, I coached Parissa. She is an advisory board member in a female founded AI startup. And she has a track record of success in the corporate world.

    But she began this conversation trying to fight for her limitations. Watch out for this in your own clients. Particularly the successful ones!

    She tried to enroll me in her story that she has something she called “new coach smell!” I refused to bite. Instead, I did what I always do… I reminded her how powerful she is…

2. Want to be a Masterful Coach?
Watch my interview with Ajit from the Mindvalley team. This is one of the most fun interviews I’ve done recently. I dive deep into:

  • my coaching and entrepreneurial journey 
  • the lost art of building a word-of-mouth business
  • the power of exponential shifts
  • the importance of 1,000 NOs
  • navigating the J-curve of business
  • when scaling back is more important than scaling up
  • the $1,000 hamburger story
  • the insidious nature of the ‘like button’
  • why you should go weird not wide
  • the answer to the ‘magic bullet’ question

3. The Accidental Entrepreneur
This week I was thrilled to be featured in Entrepreneur magazine. You can read the article or listen to the interview of my story as an accidental entrepreneur…

You see, I was a high school teacher for 15 years. I never planned to start and run a business. In fact my dad did his best to persuade his 3 sons to make a career by doing anything but entrepreneurship. He experienced personally just how exhausting this journey can often be…

The thing is, kids tend to watch who you be – and what you do – far more than listening to your words. And Dad loved the independence and creativity of working for no one but himself.

So, it’s probably no surprise that all these years later, that’s precisely what the 3 of us have become! 🤣


Love. Rich


PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on July 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 




Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.