I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

“I’ve got new coach smell…”

I have 3 treats for you today: 

  1. 1 Insight
    This week on my Podcast, I coached Parissa. She is an advisory board member in a female founded AI startup. And she has a track record of success in the corporate world.

    But she began this conversation trying to fight for her limitations. Watch out for this in your own clients. Particularly the successful ones!

    She tried to enroll me in her story that she has something she called “new coach smell!” I refused to bite. Instead, I did what I always do… I reminded her how powerful she is…

2. Want to be a Masterful Coach?
Watch my interview with Ajit from the Mindvalley team. This is one of the most fun interviews I’ve done recently. I dive deep into:

  • my coaching and entrepreneurial journey 
  • the lost art of building a word-of-mouth business
  • the power of exponential shifts
  • the importance of 1,000 NOs
  • navigating the J-curve of business
  • when scaling back is more important than scaling up
  • the $1,000 hamburger story
  • the insidious nature of the ‘like button’
  • why you should go weird not wide
  • the answer to the ‘magic bullet’ question

3. The Accidental Entrepreneur
This week I was thrilled to be featured in Entrepreneur magazine. You can read the article or listen to the interview of my story as an accidental entrepreneur…

You see, I was a high school teacher for 15 years. I never planned to start and run a business. In fact my dad did his best to persuade his 3 sons to make a career by doing anything but entrepreneurship. He experienced personally just how exhausting this journey can often be…

The thing is, kids tend to watch who you be – and what you do – far more than listening to your words. And Dad loved the independence and creativity of working for no one but himself.

So, it’s probably no surprise that all these years later, that’s precisely what the 3 of us have become! 🤣


Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

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