Project Kairos

Ancient Greek has two words for time.
Chronos means chronological time. Kairos means the right moment. Welcome to Project Kairos!

Do you have – or want to build – a business as a world-class coach?

Do you want high-performing, high-fee clients? And do you have a background as a high-achieving executive or entrepreneur?

Then you’re in the right place.

If you are a high-achiever, who has led, built, or worked in a business, you already have more impressive coaching skills than you realize.

You understand people. You know how to handle (and mitigate) risk. You know how to perform in high stakes situations. You know when to challenge people and when to nurture them. You know how to negotiate; you know how to delegate; and you know how to communicate. You know how to sell (whether it’s products, services or ideas). You’re not afraid to speak truth to power. And – let’s be honest – you’ve been successful because of the lessons you learned from the struggles you’ve faced…

But it is easy to forget how powerful you are, as you transition into coaching. Your previous successes no longer seem relevant. And, if you’re a really high-performer, it never felt like you worked that hard, anyway, right?

The 5 biggest challenges for high-performing leaders

For over a decade, I’ve been supporting former executives and entrepreneurs to thrive as coaches and consultants. I have a track record in supporting leaders, on almost every continent, to create high-performing, high-fee clients. I’ve trained many of the most successful – and exclusive – coaches on the planet.

And there are 5 major issues I see, time and again, that successful leaders face, once they become a coach:


You’re a successful leader but now you feel like a complete beginner… You have no idea how to get to your next level of success. Your confidence has shrunk and there’s no one to talk to. It’s frustrating to feel like your spouse, or your former colleagues, don’t believe in you. Or even that they are just waiting for you to screw up…


You became a great leader through decades of learning and experience. But you can’t possibly wait that long in this career. You want to learn world-class skills. You want to learn from the best. But you’re impatient for change and you’re longing for success…


You know you have great coaching skills but it’s much harder than you realized to enroll great clients. It’s so noisy online. Everyone is telling you to create a website, build a ‘list’, learn SEO, do Facebook ads, use social media… It’s overwhelming. It literally sucks energy out of your body…


You loved your coach training but it was frustrating to be surrounded by ‘needy’ coaches. You can’t say this out loud (and you mean no disrespect) but you used to earn $100K+, $300K+, or $500K+. And now you’re surrounded by coaches who hope one day to make $40K/year. That wouldn’t even cover the expenses for you and the family. It’s confusing to know what to do and who to believe…


Your coach training was great but after it was over, life became really lonely – sitting in front of your computer all day. You miss having a team. And you’re tired of being the most interesting person in the room, in most rooms you’re in. It’s not actually fun to have almost every coach you meet want to learn from you or seek your advice…

Well, you’re not alone. And it doesn’t have to be this way.


For over a decade, I have helped coaches and consultants build a word of mouth business – by invitation and referral only. I’ve helped launch many of the world’s most successful and exclusive coaches. And I’ve found the fastest breakthroughs always happen when we’re working in a group of top performers.

Project Kairos is like having your own personal and confidential Board of Directors…

  1. You have me as your coach, alongside a group of powerful leaders and coaches – from May 2022 all the way until December 2022.
  2. You have powerful Deep Coaching in a Group Setting via Zoom, month after month.
  3. We begin in May 2022 and you have monthly Accelerator calls, led by me, in February, March, and April. So, the earlier you join us, the more support you get.
  4. You have 90 minute group coaching sessions, approx. twice a month.
  5. You have access to a membership center to connect between calls that includes all call recordings and additional resources to support you. So you’ll never miss a session, even if you can’t make one ‘live’.
  6. Your membership includes a Gift Ticket to the April 2022 Rich Litvin Intensive. (An $1897 value)

You will…

  • Build an action plan to create the biggest impact for you – and your clients.
  • Learn how to thrive in uncertain times. (I grew my own business during the worst economic recession in recent history).
  • Utilize a personalized action tracker to support you in creating high-performing, high-fee clients.
  • Plus, you’ll have a peer group of top performers who will hold you to a high bar. Much of the value of this program is in the caliber of your new community and the support you bring to one another.
When you join Project Kairos you access up to a year of support, coaching and community.
  • You join my community of high-performing coaches.
  • You build the skills, the confidence and the powerful language you need to enroll high-performing, high-fee elite clients.
Your Investment is $1,500/month for 10 months. Or, paid now, in full, at $13,500.

When I first met Helen, she was recovering from the burnout and frustration of a couple of decades of corporate life. She was the former Vice President of a $1B healthcare company who had become a professional coach because she dreamed of making a real impact on people’s lives.

But she was exhausted.

You see, she had all the skills needed to be a successful coach but she was struggling to get clients. She’d tried all the online marketing ideas that screamed at her from every Facebook ad. But they drained her of energy. Because they never seemed to work – despite all the promises.

Life was really lonely. She’d be at home, with tears running down her face – still in her pajamas at noon – wondering where on earth her next client would come from. And there was no one she could speak to. She had never met a successful coach (every coaching event she attended seemed to be full of struggling coaches, who’d never earned what she’d earned at the height of her career). And how could she talk to her old friends? After all, they were jealous she’d escaped the corporate world; they were busy with work; and the only response she’d likely hear was, “I wish I had your problems…”

I love working with coaches who have a track record of success behind them in another career. And I know I will have to begin by messing with their thinking!

I quickly help them see that they are not a ‘new’ coach. In fact, they have years of learnings and insights behind them. They’ve often built decades of career capital and sweat equity from a previous career. And that shouldn’t be dismissed.

I often remind them of a short story about Picasso…

Pablo Picasso was sketching in the park when a woman approached him.

“It’s you, Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“But, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”

Helen became one of my clients and joined my community. She began to reclaim the power, audacity and confidence that she’d had most of her life. And within two years, she was making $500K a year as a coach. She’s teaching women the skills they need to navigate corporate life with power and grace, in companies that include American Express, GlaxoSmithKline and Johnson & Johnson. And her first book, The Unwritten Rules of Women’s Leadership, has just been published.

Elite Leaders
Elite Clientes

Elite leaders in the corporate world are burned out and tired. C-Suite executives are looking for a way out. Coaching is a way for them to make a great deal of income and a huge impact, on their own terms. And be happier!

Yet, statistics indicate that at least 80% of coaches make $20K a year or less… They spend tens of thousands of dollars on coach training, branding and marketing, expensive websites or search engine optimization. And then they get no clients…

The top 4% of coaches consistently make between $200K – $1M a year, coaching extraordinary clients, a few days a month. And that’s where WE come together.

You don’t want…

to learn how to get clients online using social media, SEO, Google Adwords, Facebook ads, or email lists, right? You’re tired of marketing ‘experts’ telling you to build a website, start a campaign, or learn the latest ad technology, right? And who wants more soul-sucking networking meetings?!

You DO want…

to create clients by serving people so powerfully that they never forget your conversation – for the rest of their life. You do want to 10X your clients’ results. You’d love to make $100K, $200K, $500K a year – by word-of-mouth. And you’d love to coach a few days a week, a few weeks a month. Right?

Project Kairos… is coaching support you can access from the comfort of your own home.

  • You’ll learn how to coach your own clients powerfully, over video calls.
  • You’ll build a sense of deep, natural confidence.
  • You’ll learn extraordinary, world-class coaching skills.
  • You’ll join my community of high-level leaders and coaches

The 5 Elements

Project Kairos is an Accelerator for high-level leaders. You will have me as your coach, as a member of a group of top performers, for 8 months. We will have approximately 2 calls each month from May 2022 – December 2022. We will become your personal and confidential Board of Directors. These are the 5 specific elements of your coaching experience:

Your Coaching

The single most important factor for enrolling high performing clients is to be a high-level coach. In Project Kairos, you’ll have me on your team, providing powerful Deep Coaching in a Group Setting via Zoom, month after month after month. You will hone your own high-level coaching skills. You will create a powerful and compelling vision for your future. And you’ll overcome the fears, doubts, limiting beliefs or insecurities that hold you back.

Your Clients

Clients are created. And high-fee clients are created through a powerful framework. You’ll learn to “create” clients by mastering The Prosperous Coach Approach. You’ll practice high-level client creation skills. You’ll learn how to build a business by invitation and referral only. You’ll learn how to make $10K proposals, $20K proposals and even $50K or $100K proposals. You’ll collect NOs and you’ll be able to “fail” in a safe space.

Your Boardroom

You’re here for challenge and accountability. You’ll have a peer group of top performers who will hold you to a high bar. You will develop a simple, yet impactful, strategy for how to show up, day-in, and day-out. You will build your resilience and your ability to handle any situation with ease and deep confidence.

Your Environment

If you can’t create and control your environment, your environment will control you. You will learn to optimize your environment, to create goals, opportunities, actions and thoughts that energize you. You will create habits and rituals that support and renew you. You’ll learn how to let go of burnout, for ever. And you’ll help your clients do the same.

Your Community

You will join me in a group of 30 talented and successful individuals, where you can share your ideas and be heard. You’ll get 10X of the value of Project Kairos by creating peer coaching opportunities and ways to serve and be served by this amazing community. And, finally, you will learn how to create your own communities of extraordinary people – wherever you are in the world.

You will learn to 10X your impact, your income and your inner peace.

So you can do the same for your clients.

How do I know this? Because this is what I do.

For over a decade, I have helped coaches and consultants take their business to the next level. For over a decade, I have helped top performers get to their next level of success. For over a decade, I have helped people build word of mouth businesses – by invitation and referral only.

This is what I do.

Join Me

The next round of Project Kairos begins May 2022. Enroll now and get access to three Accelerator calls leading up to the start of the program. The sooner you enroll the more support you receive.
Have questions? Email me at

You’re not alone…

I’ve worked with scores of executives over the past few years who have become highly successful coaches, with highly successful clients. More importantly, they thrive as professionals, in a world where most coaches treat coaching like a hobby and never escape from struggle-mode…
We’ve become the world’s premier company at helping extraordinary leaders become extraordinary professional coaches.

We have a track record in supporting coaches to build a thriving practice with a few high-performing, high fee clients – one powerful conversation at a time. For the past 11 years, I’ve run a program that helped launch many of the world’s most successful and exclusive coaches.

Meet some of the high level leaders and former executives who are thriving as part of our community:

“Before joining Project Kairos, creating clients felt like I was banging on all doors and wondering why people did not “see” me. I was afraid that I was not good enough to be around the world’s best coaches, yet I wanted to work with international leaders.

I learned to serve people powerfully, one conversation at a time. I learned to slow down to create the space for miracles to happen. And every time I serve others, I see myself growing into my true-self.

Thank you from my heart, Rich.”

Helena Abidin

Personal Branding Strategist in Jakarta, Indonesia

I had read the Prosperous Coach and was actively applying what I learned. So creating clients had become relatively easy, even before I joined Project Kairos. I didn’t hesitate at the chance to join. When I saw the price, it was a no-brainer.

I increased my coaching rates. I connected with amazing coaches who have become great friends. We even have a mastermind group as a result. And I was challenged to get serious about taking my coaching business to the next level. I now treat it like a real business.”

Leslie Samuel

Entrepreneurial Coach

I had no paying clients when I joined Project Kairos. I was mainly reaching out to friends, or coaching pro bono. I had a lot of resistance to accepting that someone could pay for my service. I was scared to make proposals.

When I first learned about Project Kairos, I did not hesitate. I recall sitting in the kitchen on a sunny evening in June 2020, reading one of Rich’s inspiring articles. I read the description of the program and every single word resonated with me. I slept on it and pressed the pay button first thing the next morning.

I joined Project Kairos with the intention to build a prosperous business while not compromising on the lifestyle I want to create for myself and my loved ones. I started with no paying clients, no structure on how to approach potential clients, and with a lot of doubts and fears.

Project Kairos brought me A community of like-minded high performers who are owning who they are and are not afraid to speak their truth. They lifted me up, collectively and individually.

I discovered and experienced a playful approach for creating clients. I am deeply committed to my work and learnt this precious skill of not being attached to the outcome. I have signed inspiring clients, who respect my values and my value.

I now know that if it seems “impossible” I am on the right path. I keep moving. One step at a time. One step every day.

Thank you Rich!

Delphine Przenioslo

Coach and former Supply Chain Director at Procter & Gamble for 20 years

Thank you, Rich for the Project Kairos journey—of learning, community, love, courage, and holding the space of possibility for us.

As a therapist for nearly 30 years, I already knew I was serving people daily, many times helping to save them from suicide or chronic suicidal thoughts. Although I had very good boundaries, making sure I was present for my family and not burning out like many therapists do, I was still tired from the work, such that I didn’t expand into volunteer work or other possibilities.

Then the convergence of midlife, wanting something more, and this period in history when women are leaping into new possibilities for advancement brought me further into the coaching world. I looked at your website many times and thought, well I’m not a high level leader…

The virtual intensive made it an easier decision though, and during it, I saw that I COULD see myself as a leader.

You made an impact on me, helping to open my mind to think bigger, to feel that I do have even more to contribute, and to believe that people need what I have to offer. For that, I’ll be eternally grateful.”

Ellie Lane

Coach for high performing, driven, women entrepreneurs

“I had only one paying client before Project Kairos and I did not quite have the language or a methodology to follow. My efforts were sporadic, although I had a lot of passion for coaching. And before I signed up, the program felt beyond my means—but I would not back off.

Rich is a ‘Stradivarius’ in his field and I got to experience him as a person, as a professional coach and as someone who has explored his inner depths. It was a privilege to witness the pure commitment and dedication to his craft, seeing Rich in action.”

Puneet Sachdev

Executive Coach for Founders at the Nasdaq Entrepreneurial Center

Before Project Kairos, I had no confidence that I was doing it ‘right’ and I wasn’t consistent enough. I also didn’t appreciate the lag time between the first connection and actually enrolling a client. Now that I do, there’s a whole lot less disappointment and frustration and a lot more flow. The cost was significant for me – it had been a long time since I invested that much in myself. And the timing was hard to wrap my head around because I had lost my husband just a few months before enrolling. I didn’t know how much time and energy I’d be able to invest while I was actively grieving.

Getting a front row seat as Rich coached us was great, and of course we were all being coached when anyone was coached.

The community was fantastic. Connecting through phone calls or on zoom was a great way to find out what everyone was up to in their business. Being on the journey together with other high caliber coaches was affirming and more fun than working in isolation … especially during COVID and grief.

My confidence grew leaps and bounds. I doubled my rates. I work only 3-4 days a week. I started my research project and have had incredibly insightful conversations that have shaped my offerings. As I’ve focused on “who I’m being” I am walking the talk in more areas of my life, consistently. I have a firmly established exercise habit since last May, I’ve lost 27 pounds since September, I’m writing more consistently, speaking my mind unapologetically and being of service more intentionally. I had my first 5 figure month in November and two 5 figure months since then. In January, I landed my first corporate gig with a Team Development workshop for a legal team at a large consulting company. I’ve been invited to do a similar program for another team in the company next month. I’m confident that I’ll continue to expand as I continue to implement all I’ve learned in the coming months! This was the best investment I’ve made in myself and my business in a very long time! THANK YOU!”

Crista Mathew

Leadership Development Coach

Meet Emily – one of the very first members of Project Kairos…

Emily is the former Director of Talent Acquisition for a $3B corporation. She had a track record of recruiting hundreds of people in a critical, high stakes environment and she was almost 20 years in the corporate world – yet she still carried a deep fear that she’s an imposter: “I’m afraid I’ll be found out…”

Emily is now a professional coach. She’s a powerful woman. But before our conversation, she hadn’t quite seen just how powerful she is. She hadn’t seen that some of her gifts as a coach stretch far back in time. And she hadn’t realized just how clearly she understands the deep secrets of her dream clients.

Imagine knowing the mindsets of your dream clients…
When you understand this, clients will be knocking at your door to work with you because you truly get them.

Imagine seeing your own power…
For most people their superpower is too close to them to see it clearly. When you articulate this, it’s like a magnet for your dream clients.

Imagine speaking truth so powerfully that people trust you before they even meet you…
When you do this, you can build an incredible community.

Watch me coach Emily, and see me draw out all 3 of these things.

I’m looking forward to working with you. Love. Rich