Today, I’d like to explore the future of your coaching journey.
Together, we will uncover the pivotal steps you need to take in order to move from your current success as Prosperous Coach to being a truly transformative leader – an Influential Coach.
First I need to differentiate the 4 types of coaches:
Amateur Coaches, who love what they do but aren’t yet paid for it.
Professional Coaches, who are paid by the hour and need dozens of clients just to make ends meet.
Prosperous Coaches, who create clients by invitation and referral, one conversation at a time. They are paid for the value they create, rather than the hours they spend coaching. Over time, they produce a word-of-mouth business, no internet marketing needed. They build a business by serving others.
And then there are Influential Coaches. These are thought leaders. They are like a magnet to their dream clients. They command fees beyond the range of most coaches. They have a wide audience and a vibrant community. They are known by experts in other fields. They can take extended vacations, and they can make money while they sleep.
I’ve spent a decade helping thousands of coaches become Prosperous by serving others.
But, until now, the only people I’ve helped to become Influential Coaches are my private clients, and the members of 4PC.
In the coming months, I’m going to teach you how to move beyond Prosperous, to become truly Influential.
But first, I need to distinguish between two words: influencer and influential.
1. An influencer is someone who uses social media to command attention.
The chances of you getting wealthy, or making a real impact, as an influencer are slim. Likes and views won’t pay your bills.
In fact, the average payment per post, if you have under 10,000 followers, is less than $100. Even if you have between 50K followers to 75K followers, you’ll still only make about $200 per post.
Everyone and their mother calls themselves an “influencer” these days. In fact, The Wall Street Journal reports 50 million people identify as content creators, with fewer than 100 accounts generating enough income to support themselves for more than five years.
2. A Key Person of Influence is one of the most highly valued and highly paid people in your industry.
The return on investment of becoming a key person of influence is huge.
When you’re seen as an expert, clients knock on your door.
When your opinions and insights are valued and sought after, you make a big impact inside and outside your field.
When you’re in high demand, you can command extraordinary fees. You become oversubscribed.
The phrase “Key Person of Influence” was popularized by the entrepreneur and author, Daniel Priestley in the book “Key Person of Influence: The Five-Step Method to become one of the most highly valued and highly paid people in your industry.”
Storytelling is the #1 superpower of an Influential Coach
One of the ways to become more influential is to become a better and better storyteller.
When you tell stories you stir people’s senses. When you tell your story – raw and unfiltered – you command people’s attention. When you tell their story, they’ll love you forever.
1. Tell stories
Stories gather attention and generate curiosity. They don’t even need to be your own…
If you watch my recent Community Coaching call, you’ll hear me modeling this by telling a powerful story at the start. I didn’t write it. I literally read it from a book. But it drew everyone in. If we’d taken them all off mute there would have been pin drop silence at the moment I finished.
If you want to get good at storytelling, start collecting stories and begin telling stories.
Create a story bank. Every day before you go to sleep make a note of something interesting you saw, heard or experienced. Stories can be smaller than you think.
Here’s an example of a small story: Last week, a client of mine told me he was exhausted. I asked how much money he’d made so far this year. He told me he’d made $420,000 – and I asked him if he had considered taking the rest of the year off. It blew his mind because entrepreneurs rarely consider setting an upper limit for themselves…
Now that’s a small story and I deliberately didn’t spend time making it sound better. But I wrote it down at the time because I knew it would be interesting to my community at some point.
2. Tell your story
An influencer posts selfies on social media projecting a future they wish they had. An Influential Coach shares stories they’re proud of, stories they’re embarrassed by, and stories about the difference that they’ve made. That’s much more attractive.
Lay out your raw, unfiltered story. Share your struggles. They draw people in.
Share your successes. It’s not bragging if you’ve done it. And your successes are attractive to your people.
Share your unique value. Put humility to one side. What can you do that no one else on the planet can do?
Coaching is a fantastic career but telling people about you and your coaching can feel like hell on earth, so they hold back.
As you tell your own raw and unfiltered stories, you learn about yourself, and people get curious to know more. When you like yourself (including your flaws and your struggles) you feel confident – and that’s deeply attractive. And when you trust yourself, others trust you.
I’ve shared openly for years about my struggles with parenting, marriage, business and coaching. I’ve been open that the first half of 2023 (one son had a stroke and the other was bullied and struggled with severe anxiety) was hands down one of the worst times of my life. Does me being this real turn you off, or help you trust me slightly more?
When you can share your stories, people get to really know you. When they know you, they begin to like you. When they like you, they begin to trust you.
When people know, like and trust you, they feel safe. When they feel safe, they’re happy to pay you money.
3. Tell your clients’ stories
Your clients are superheroes. And they often don’t see it or know it. Tell the world how extraordinary they are. Brag for them.
Write down their stories and share them with others. Video their stories, record their stories for a podcast.
Do whatever it takes to give your clients’ stories the platform they deserve.
It may be scary. But you can do scared.
In the book, “Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty,” Patrick Lencioni describes the three primary fears that coaches often encounter:
- Fear of Losing the Business: We avoid difficult situations where we feel vulnerable.
- Fear of Being Embarrassed: We hold back from asking questions or suggesting ideas that could expose our lack of knowledge or understanding.
- Fear of Feeling Inferior: We try to avoid situations where we might be viewed as unimportant, or unable to influence outcomes.
Becoming an Influential Coach is not for everyone. It requires courage.
The courage to potentially lose the business. The courage to risk being embarrassed. And the courage to speak out even when you feel less than influential.
Becoming an Influential Coach is not about seeking fame, but about being the figure who shakes up your industry, the person others aspire to be, the person your clients are drawn to.
I’m in. Are you? Let me know if you’re interested in becoming an Influential Coach.
PLUS, here are 4 more ways you can drastically increase your impact and your income:
- Become a Prosperous Coach… with me as your coach for 8 months in our flagship program, Project Kairos. Plus, you’ll get a gift ticket to my upcoming program: $100K Clients! Reserve your spot now.
- Become an Influential Coach… sought out by dream clients, at the once-a-year 4PC Accelerator. Plus, you’ll get a gift ticket to my upcoming program: One Milllllion Dollars!
- Join my 2 new programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
- Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best.