I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Stop trying to blend in. Learn to stand out.

I spent part of this summer on safari in Northern Tanzania. 

Our guide told us that there are two strategies that animals use for survival. 

Blend in. Or stand out. 

Most animals have evolved to blend in. Both predators and prey use camouflage, or they mimic others, or they apply the principle of safety in numbers.

It’s the rare creature that stands out to survive. 

Some birds have bright colors so they can attract a mate. Some poisonous insects have evolved with bright colors, to ensure that predators see them and recognize them as poisonous. Some predators, like birds of prey, don’t need to hide from the creatures they hunt. And of course, humans have evolved an intelligence smart enough to find ways to hide or hunt, without the need for natural camouflage.

Animals on the African savanna spend most of their time scanning the horizon for danger. They are in mortal fear for much of their lives. 

But you are not an animal fighting to survive on the plains of Africa. 

You’re here to thrive. 

The biggest gift you can give your clients is to be successful.  

Stop trying to blend in. Stop copying others. Stop sounding like others. Stop focusing on danger.

Create opportunities for yourself. No one is coming to save you. 

When you’re 70% ready, go. 

Have a point of view. 

Be provocative. 

Make stuff up. 

Make a noise. 

Stop trying to blend in. 

And learn to stand out.  

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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