I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

A 20 second video script that will change your life…

I’ve made you a Playbook for Coaching in Challenging Times. 10 simple distinctions to help you survive AND thrive. Read it and apply it. It’s designed to help you immediately

Get a potential client on the phone – in less than 20 seconds… 

I’m serving the community of coaches every day, right now, in my pop-up Facebook group, Serve Lead Serve. Over 1,100 coaches joined last week. 

One of them told me that he posted a video online of his insights from my webinar, Leading in Challenging Times

It takes courage to make and share a video for the first time. But I told him I have a way to do better than that… 

I looked him up on LinkedIn and saw that he’s had a successful career in leadership, change management and developing talent. 

So I told him to turn his generic video into a 30 second video he can send by text to ONE person he cares about…

“Hi _____, I was thinking of you. I’m imagining you might be feeling some uncertainty right now. These are challenging times. 

I was a leader in change management at Johnson & Johnson, Kohler and Mars. 

Leading in uncertainty is what I do. Supporting high level leaders is how I do it. 

Do you want to jump on a call for 15 minutes? You’ll leave it with a sense of calm and clarity and 1 specific action you can take tomorrow morning at 9am.

This is how I can contribute right now. If that’s interesting, text me back. And if you’re good for now, I love that. Take care.”

Your biggest challenge is your biggest asset

Most of my community were once high level executives or successful entrepreneurs. But even if you weren’t, you’ve almost certainly faced uncertainty in your life. Right now that’s an asset… 

Maybe you helped a friend during a life-threatening illness. Maybe you were fired from a job or you’ve been bankrupt. I know members of our community who grew up in war-torn countries, members who grew up in poverty, members who lost their entire home in a fire and members who lost their life-savings in a ponzi scheme. 

If you came out the other side of a challenging situation, you can help others. 

Get out of your own way. 

Go out and serve. 

Take this script. Make it your own. Record a 20 second video and send it as a text to one person. 

Let me know how it goes. 

Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

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