I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

A 20 second video script that will change your life…

I’ve made you a Playbook for Coaching in Challenging Times. 10 simple distinctions to help you survive AND thrive. Read it and apply it. It’s designed to help you immediately

Get a potential client on the phone – in less than 20 seconds… 

I’m serving the community of coaches every day, right now, in my pop-up Facebook group, Serve Lead Serve. Over 1,100 coaches joined last week. 

One of them told me that he posted a video online of his insights from my webinar, Leading in Challenging Times

It takes courage to make and share a video for the first time. But I told him I have a way to do better than that… 

I looked him up on LinkedIn and saw that he’s had a successful career in leadership, change management and developing talent. 

So I told him to turn his generic video into a 30 second video he can send by text to ONE person he cares about…

“Hi _____, I was thinking of you. I’m imagining you might be feeling some uncertainty right now. These are challenging times. 

I was a leader in change management at Johnson & Johnson, Kohler and Mars. 

Leading in uncertainty is what I do. Supporting high level leaders is how I do it. 

Do you want to jump on a call for 15 minutes? You’ll leave it with a sense of calm and clarity and 1 specific action you can take tomorrow morning at 9am.

This is how I can contribute right now. If that’s interesting, text me back. And if you’re good for now, I love that. Take care.”

Your biggest challenge is your biggest asset

Most of my community were once high level executives or successful entrepreneurs. But even if you weren’t, you’ve almost certainly faced uncertainty in your life. Right now that’s an asset… 

Maybe you helped a friend during a life-threatening illness. Maybe you were fired from a job or you’ve been bankrupt. I know members of our community who grew up in war-torn countries, members who grew up in poverty, members who lost their entire home in a fire and members who lost their life-savings in a ponzi scheme. 

If you came out the other side of a challenging situation, you can help others. 

Get out of your own way. 

Go out and serve. 

Take this script. Make it your own. Record a 20 second video and send it as a text to one person. 

Let me know how it goes. 

Love. Rich

PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on July 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 




Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.