I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

I’m a little embarrassed to tell you this.

I have a real weak spot.  You see, I am an expert in helping coaches to build a business by invitation and referral only –but my weak spot, for years, has been in asking for referrals.

I coach people powerfully. And I serve them to the best of my ability. But I rarely ask them if there’s someone they know who would benefit from my coaching.

I was recently running a Hot Seat coaching session for the members of 4PC.  It’s called Hot Seat coaching because –when the attention of the room is on you – your seat gets very hot!!

I’d coached everyone in the group, when someone said, “Well, what about you, Rich? What would make your next year amazing?”

Damn it. They just put me on the hot seat!

And I confessed…

I really wanted to fill the few remaining spots in 4PC with a handful of extraordinary people.

The members of 4PC have high level coaching skills and they challenged me until I broke out in a sweat! How many people? Describe them. What would be even more amazing than that?

It was really, really hard to ask for what I wanted.

But they didn’t let me off the hook.

It was really, really tough to believe that it was ok to ask for what I wanted.

But they pushed harder!

OK. Ok. I said. Here’s what I want. I want each of you to introduce me to a high level leader:

  • Who secretly feels like an imposter… 
  • Who has everything they’ve ever wanted but secretly feels empty on the inside…
  • Who is tired of being the most interesting person in the room…

Every single hand in the room went up.

I was astonished.

I asked for what I want.

And my community wanted to help.

I had tears in my eyes.

And you know what? The referrals they made have brought the most amazing people into my community since then. I am so proud.

So. Don’t be me!

Ask your clients to help. Tell them you build your business by invitation and referral. Tell them that you only ask for referrals from people you trust. Tell them that you trust them. And then ask them if they know someone like them…

Love. Rich

PS. Every single member of 4PC has renewed their membership for next year. There are now only 2 spots left for 4PC 2020. Apply to join us…


PLUS… Whenever you’re ready… here are 4 ways we can help you increase your income and your impact:

  1. Do you want to lead transformational events? Apply to join our Source Team to get an inside seat, coaching by me and training from the top leaders of our community. Only a handful of spots. This is an extraordinary opportunity. Apply to join our incredible team…
  2. Do you want powerful coaching? 3 days of Deep Coaching with me, can get very intense. There’s a reason every single Deep Dive has sold out… Come join me in London, Amsterdam, Chicago or LA… 
  3. Do you want to coach elite top performers? Do you want to enroll high-performing, high fee clients?
  4. Do you want to truly fly in 2020, as a world-class coach? There’s one spot available to be my protégé. For 2 years, you’ll have my personal guidance and mentorship, access to every program I run, plus behind-the-scenes access to my entire business, as we set up your entire business. It’s a $100K investment – a two year commitment – and a certainty of success. Email me with “Protégé 2020” in the subject line and we’ll get you all the details.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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