I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

I’m a little embarrassed to tell you this.

I have a real weak spot.  You see, I am an expert in helping coaches to build a business by invitation and referral only –but my weak spot, for years, has been in asking for referrals.

I coach people powerfully. And I serve them to the best of my ability. But I rarely ask them if there’s someone they know who would benefit from my coaching.

I was recently running a Hot Seat coaching session for the members of 4PC.  It’s called Hot Seat coaching because –when the attention of the room is on you – your seat gets very hot!!

I’d coached everyone in the group, when someone said, “Well, what about you, Rich? What would make your next year amazing?”

Damn it. They just put me on the hot seat!

And I confessed…

I really wanted to fill the few remaining spots in 4PC with a handful of extraordinary people.

The members of 4PC have high level coaching skills and they challenged me until I broke out in a sweat! How many people? Describe them. What would be even more amazing than that?

It was really, really hard to ask for what I wanted.

But they didn’t let me off the hook.

It was really, really tough to believe that it was ok to ask for what I wanted.

But they pushed harder!

OK. Ok. I said. Here’s what I want. I want each of you to introduce me to a high level leader:

  • Who secretly feels like an imposter… 
  • Who has everything they’ve ever wanted but secretly feels empty on the inside…
  • Who is tired of being the most interesting person in the room…

Every single hand in the room went up.

I was astonished.

I asked for what I want.

And my community wanted to help.

I had tears in my eyes.

And you know what? The referrals they made have brought the most amazing people into my community since then. I am so proud.

So. Don’t be me!

Ask your clients to help. Tell them you build your business by invitation and referral. Tell them that you only ask for referrals from people you trust. Tell them that you trust them. And then ask them if they know someone like them…

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive