The Litvin Levels

At what level is YOUR coaching practice?

Discover which of the seven levels your coaching practice falls into, from student coach to master coach, and take decisive action to elevate your coaching skills and income.


The Prosperous Coach Books Sold


Years of experience


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About the Litvin's Levels

In all my years working with coaches and throughout the process of writing my book, “The Prosperous Coach,” I’ve come to notice that coaches often struggle to grasp the journey they embark on or whether such a journey even exists. No one has laid out a clear pathway to attaining the highest level of success as a coach. As I delved into writing the book, I couldn’t help but contemplate how this coaching pathway might appear. Thus, I took the initiative to create what I call the Litvin Levels.

What I find truly invaluable about these levels is their insight into the unique challenges that hold individuals back at each stage. They also shed light on the distinctive actions one must take to progress to the next level.

That’s why I’ve created this powerful PDF designed to guide you through each level of your coaching journey. This resource offers valuable insights and actionable steps to propel you forward on your path.

By reading this document, you will understand where you currently stand and the steps needed to reach the next level of success. Remember, these Coaching levels do not serve as a rigid, prescribed path. You’re not obligated to transition from one level to the next in a linear fashion. Whether you choose to progress steadily or make leaps and bounds to reach the top as quickly as possible, as many of my clients do, understanding the journey we embark on as coaches is crucial.

The Litvin’s Levels will help you get:

About Rich Litvin

As a lifelong student of human behavior, Rich has extensively researched how the tiniest of shifts in perspective can have the biggest impact on those who are already achieving phenomenal success.

A thought leader in the coaching world, Rich is the founder of 4PC – a global community of the top 4% of coaches and leaders worldwide, which includes almost 20,000 members – and co-author of the highly-acclaimed book ‘The Prosperous Coach.’

Today, Rich runs a highly successful leadership consultancy in Los Angeles and London. His clients include ultra-successful people (those who you would assume wouldn’t need a coach) who are serious about being at the top of their game – and staying there. 

Rich’s clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces Operatives, serial entrepreneurs, PhDs and Harvard Business School alumni.

A scientist by training, Rich has a background in Behavioural Physiology and Psychology. He trained to teach at the University of Oxford and has a Master’s degree in Educational Effectiveness & Improvement.

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Rich has transformed the lives and businesses of top performers around the world, see some more testimonials

"What I appreciate most are Rich’s community of high performing, diverse leaders. Also, high flame coaching that reminded me to trust myself and my ability to make this career change happen. Deciding to invest in myself to create a real, living, breathing, coaching business was a turning point for me. Deciding that I actually belonged in this cohort of brilliant people. Deciding to inhabit a bigger space, to get uncomfortable and to evolve. Action creates clarity – taking one, small yet significant step opens up realms of possibilities."
Riya Kuo
Executive coach
"When I signed up to work with Rich I was sure I wanted to push myself out of my comfort zone. I am delighted to say being in a room with Rich and like minded souls was a truly wonderful experience. Rich has a gift of putting everyone at ease, and giving you the permission to be yourself. No gimmicks, no tricks, no bs, just ‘come as you are.’ This was truly one of the best HELL YES decisions I’ve ever made, and one I would highly recommend to anyone who is ready to take their business and life to a new level."
Teresa Townsend
Executive Coach, Qatar
Learning from Rich is the #1 factor that has contributed to my success as a coach. I’ve been his client, a member of 4PC – and I’m now on the Faculty of 4PC and the Transition Excellence Ambassador. One question Rich asked me totally shifted my thoughts about transitioning from my corporate role into full time coaching. I am only half way into this year and have already made over $300K and that is spectacular! However, I am most grateful for the expanded leader I have become working with Rich.”
Varian C. Brandon
Leadership Coach & Mentor to Women Leaders and Entrepreneurs
"Rich Litvin is a world class coach but that doesn’t capture who he is and what he creates. When I first saw Rich coach, I knew that I had come across a very unique person, coach and leader. Rich works with high performers, with passionate and highly successful people who make a difference in the world, and he helps them to both bring more of themselves, and become more themselves. Now that creates impact! Working with Rich, I have appreciated his depth, his immense perceptiveness, and simply: his humanity. And also the fact that he helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always. When working with Rich, expect to discover that what you came for is not what you are here for, and that you can go much further than your initial goals."
Sylvia Rohde-Liebenau
Leadership development, executive and team coach, European Investment Bank
Rich is the embodiment of what it means to lead from a place of service. He serves people so powerfully and deeply that the impact of his transformation will leave an imprint on how you show up in your life. He sees you more fully than you see yourself. He sees your potential, he senses what needs to be unearthed, and the gifts that you have to offer. What makes Rich truly extraordinary is his ability to continue to create new ways to amaze, inspire, and reveal new insights as you journey along with him. Rich is a champion of leaders and a creator of magic!”
Tony Martignetti
Chief Inspiration Officer, Former Senior Finance Executive
"Rich Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching.”
Dr. Sean C. Stephenson
Best-selling author of Get Off Your BUT

Are you ready to discover at what level is YOUR coaching practice?

Are you ready to discover at what level is YOUR coaching practice?

Download now The Litvin’s Levels and gain the guidance you need to fast-track your growth.