Articles

I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Look your client in the eyes and say this…

Sometimes you need to look someone in the eyes and say, I love you… Even if it’s scary. 

Sometimes you need to look a potential client in the eyes and say, We should work together… Especially if it’s scary. 

In 2006, ten days after I met her, I looked Monique in the eyes and said, Will you marry me? She said, Yes… 

In 2015, I told my top clients to join me in a new community I was building, called 4PC. Membership is $25K/year. Six years later, we have 100 members and alumni. Members stay for an average of 3 years. You do the math. 

We have a 21 Day Intensive that begins next week. You should join us. 

Love. Rich 

 

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
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