I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

There’s a problem with the people who love you…

The people who love you the most don’t want you to be successful.

It’s not because they don’t love you – they really do.  It’s because success can be risky and they only want you to stay safe.  Plus, your success reflects their own timidity.

If you want to live an extraordinary life, stop seeking guidance from friends and family.

Surround yourself with a great coach, a great mentor, and a community of people playing a bigger game than you.

I’m typing this on a flight from London back to Los Angeles.  I got to see some of the members of my community while I was there.  I took 4PC to an immersive theater experience, called Burnt City.

Sometimes your clients don’t need coaching.  They need to laugh with one another!

Love. Rich



PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

Join the Deep Dive wait list

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