To excel as a coach, it’s not just about coaching… It’s about branding, marketing, selling, and telling your story.
Here’s a short masterclass…
1. MARKETING
The best marketing strategy for a coach is to relentlessly develop standout performers, and regularly spotlight their achievements.
To attract world-class clients, first be a world-class coach.
2. BRANDING
The best branding strategy for a coach is to embody excellence in everything you do – and let your clients’ successes speak volumes.
Authentic branding is being yourself, everywhere.
3. SALES
The best sales strategy for a coach is to be passionate about your impact and need your clients less than they need you.
Sell with passion, not desperation.
4. COPYWRITING
The power of compelling copy can’t be underestimated. A coach recently asked me, “Rich, who do you use for email copy and would it be possible to make an introduction?”
I replied, “I write all my own copy on every single email. Always have.”
The best copywriting strategy for a coach is to write from the heart, to write what excites you or scares you, and to always write with one person in mind.
Great copy taps into your clients’ deepest desires.
I’ve got one more tip for you below but – just for fun – here are 3 shots from the 4PC Accelerator. Photo 1 (top of page): 50 of the 60 participants. Photo 2: Me laughing when I realized that Sara and the rest of the leadership team had somehow put my backdrop behind them! Photo 3: a behind-the-scenes shot of some of my team – the geniuses who help me run my business!
One final tip to get better at marketing, branding, sales and copywriting…
Set yourself a 10 year goal to be extraordinary.
This takes off all the pressure of worrying whether this program sold, or that email had a great open rate.
The next 10 years are going to pass you by anyway.
You can spend them worrying about each email, each program, each client session. Or you could use each success, and more importantly, each failure, to get better and better and better.
Every success and failure is a stepping stone to mastery. Embrace them, learn from them, and keep pushing forward.
What’s one tiny step you are going to take after reading this article? Email me. I read every single email I receive.
Love. Rich