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Maximize simplicity

I know more water is good for my health, my weight and my skin. 

And I want to increase my water intake. 

But I’ve been finding it hard to consume more water. 

I thought the answer was simple… 

I bought six glasses and a beautiful bamboo tray, to carry to my office each morning. 

But it didn’t work. 

It was too much effort to wash and refill the glasses, every night. 

I thought the answer to that was simple… 

I bought a very large water bottle. 

But it didn’t work. 

I couldn’t see inside it, so it was hard to track how much water I’d drunk. 

I thought the answer to that was simple… 

I bought a glass water bottle with markings from 7am-1pm on one side and from 1pm-7pm on the other side, so I could track how much I’d drunk. 

I thought this would be easy.

But it didn’t work. 

If I was busy, I’d forget to refill it, half way through the day. Evening would come and I would feel as dehydrated as ever.

And then it hit me. 

I bought a second bottle. 

I fill the two bottles every morning. 

They sit on my desk and I finish them both before bed.

I maximized simplicity.

Every six months, I visit the dentist.

She cleans my teeth and reminds me that I don’t floss enough. 

I grudgingly commit to floss daily and take the new spool of floss that she hands me, each time. 

Then I floss religiously, every night… for the next couple of days. 

Then, of course, I never floss again for the next 5.9 months, until the day before I’m about to visit the dentist. 

I was telling this to my son, Kaleo, who is 9. 

He replied, “Why don’t you floss BEFORE you clean your teeth? That way you’ll never forget.”

I thought his solution was genius but he was actually maximizing simplicity.

And that’s our job, as trusted advisors to high-level leaders…

Maximize simplicity

In an increasingly complex world, your biggest gift is to bring simplicity to your clients‘ lives. 

In an increasingly high-tech world, you stand out the most when you become more and more high-touch. 

In an increasingly fast-paced world, you make the biggest impact when you slow down. 

In an increasingly mass-market world, you become unforgettable when you astonish and delight one client. 

I have a community of over 30,000 people but last weekend I spent over four hours creating a document for a single person. 

She’s not a client.

And I do this sort of thing all the time for people who are not my clients.

You know why? 

It’s because I wake up every morning and ask myself two questions. Who can I serve? And, what can I create?

Simple. But not easy. 

Oh, and yesterday, that woman I spent four hours serving… She sent me a check for $25K, with a commitment to send another, each year, for a minimum of 3 years. (She joined 4PC). 

As Albert Einstein said, “The definition of genius is taking the complex and making it simple.”

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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