I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Maximize simplicity

I know more water is good for my health, my weight and my skin. 

And I want to increase my water intake. 

But I’ve been finding it hard to consume more water. 

I thought the answer was simple… 

I bought six glasses and a beautiful bamboo tray, to carry to my office each morning. 

But it didn’t work. 

It was too much effort to wash and refill the glasses, every night. 

I thought the answer to that was simple… 

I bought a very large water bottle. 

But it didn’t work. 

I couldn’t see inside it, so it was hard to track how much water I’d drunk. 

I thought the answer to that was simple… 

I bought a glass water bottle with markings from 7am-1pm on one side and from 1pm-7pm on the other side, so I could track how much I’d drunk. 

I thought this would be easy.

But it didn’t work. 

If I was busy, I’d forget to refill it, half way through the day. Evening would come and I would feel as dehydrated as ever.

And then it hit me. 

I bought a second bottle. 

I fill the two bottles every morning. 

They sit on my desk and I finish them both before bed.

I maximized simplicity.

Every six months, I visit the dentist.

She cleans my teeth and reminds me that I don’t floss enough. 

I grudgingly commit to floss daily and take the new spool of floss that she hands me, each time. 

Then I floss religiously, every night… for the next couple of days. 

Then, of course, I never floss again for the next 5.9 months, until the day before I’m about to visit the dentist. 

I was telling this to my son, Kaleo, who is 9. 

He replied, “Why don’t you floss BEFORE you clean your teeth? That way you’ll never forget.”

I thought his solution was genius but he was actually maximizing simplicity.

And that’s our job, as trusted advisors to high-level leaders…

Maximize simplicity

In an increasingly complex world, your biggest gift is to bring simplicity to your clients‘ lives. 

In an increasingly high-tech world, you stand out the most when you become more and more high-touch. 

In an increasingly fast-paced world, you make the biggest impact when you slow down. 

In an increasingly mass-market world, you become unforgettable when you astonish and delight one client. 

I have a community of over 30,000 people but last weekend I spent over four hours creating a document for a single person. 

She’s not a client.

And I do this sort of thing all the time for people who are not my clients.

You know why? 

It’s because I wake up every morning and ask myself two questions. Who can I serve? And, what can I create?

Simple. But not easy. 

Oh, and yesterday, that woman I spent four hours serving… She sent me a check for $25K, with a commitment to send another, each year, for a minimum of 3 years. (She joined 4PC). 

As Albert Einstein said, “The definition of genius is taking the complex and making it simple.”

Love. Rich 


PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.