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Ultra-successful people – who you would assume don’t need a coach – are the ones who call Rich. His clients have included Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives, serial entrepreneurs, PhDs and Harvard Business School alumni. Rich is the founder of 4PC – a community of the top 4% of coaches and leaders.
A thought leader in the coaching world, Rich is co-author of the highly-acclaimed book The Prosperous Coach. It has sold over 70,000 copies and been in the top 20 books on Coaching on Amazon for 7 years. He leads a community of almost 20,000 coaches and consultants. And he has helped train some of the most exclusive coaches on the planet. A scientist by training, Rich has a background in Behavioral Physiology and Psychology. He trained to teach at the University of Oxford and he has a master’s degree in Educational Effectiveness & Improvement.
Rich’s big picture is to mobilise $100 Million to educate a million children. His company has helped to build 5 schools in Africa.
He has lived and worked in eight countries and on four continents. Born in England, he still has an adorable British accent and spends his time between LA and London.
I’ve also coached clients who’ve lost children, had life threatening illnesses, had miscarriages, been abused, been assaulted and been through bankruptcy.
But I have also been a leader, a coach and an advisor to high level leaders for almost 30 years. I’ve faced many challenges (in life and business) and I’ve coached many people through life-changing experiences. And I’ve been privy to the secret challenges of elite clients, from Navy Seals to multi-millionaires. (Hint: they have the same challenges as the rest of us!)
Oh, and I’m an introvert at heart who is secretly relieved when plans for a night out are cancelled!
As a lifelong student of human behavior, I have extensively researched this question: How can tiny changes account for radical differences in achievement?
You see, scientific research has demonstrated only a 0.1% difference between the genetic make-up of all humans. So, at the level of high-performance, it is the very tiniest of shifts in perspective that play a huge role in distinguishing the highest of achievers in all areas.
These tiny shifts in perspective have the biggest impact for those who are already achieving and creating close to or at world-class levels.
Coaching is powerful and impactful. And I help my clients make these tiny shifts that change everything.
So I find it, I study it, I refine it. I perfect my craft and continuously enhance my art. I lead from the front. I study, read, research and explore more than my clients, even my most advanced ones. I invest a huge amount of my time, money and energy—and I travel across the globe—as part of my relentless professional and personal development.
But the deepest truth is that I lived most of my life feeling powerless. I could appear confident on the outside whilst totally lacking it deep down, on the inside. And however much I achieved in life, I was envious of those around me who always seemed to create more or bigger or better than I ever could.
Well, it turned out that that old and overwhelming feeling of powerlessness eventually became my gift in working with high performing men and women. You see, I am exceptionally gifted at seeing where other people are powerful—even when they can’t see it for themselves.
My clients do things that few people on the planet can do. They are powerful, passionate and successful, yet whatever is coming next still feels like a really big leap.
For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.
If this sounds like you, let’s talk and explore if working together is a good fit.
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