I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Messy is sexy…

I’ve written every day for ten years. That’s not just a clever phrase for marketing purposes, I literally write as soon as I wake up. 

Every day. 

Sometimes I write multiple times a day. 

And the process is MESSY. 

But most people will never see that, so today I want to give you an inside seat. 

  1. A few days ago, I came across a quote that piqued my interest, “Time. Money. Space. Talent. You need all four to do great work… If you can fight for all of those things the agency will fly.”

It’s by Dave Buchanan, who’s a senior creative director at a global advertising firm. 

  1. I captured the quote in my Notes app on my iPhone. 
  2. I have 324 notes in that app, with interesting ideas, quotes or distinctions that I’ve saved because I might do something with them one day. 
  3. I forgot about the quote for a few days. 
  4. A couple of days later, I woke up inspired to write about this idea – the significance of time, money, space and talent. 
  5. After about 25 minutes of writing, I moved the note to a folder in my notes app called, “Article Ideas.” There are currently 358 different notes in that folder. Articles I’ve begun to draft but not yet finished. 

When it’s time to write my weekly newsletters, if there’s nothing I have in mind, I’ll dive into this folder for inspiration. 

  1. Last night before bed, I found myself still reflecting on this theme. 

It struck me that there are actually 5 values that are most important to MY clients: health, time, money, impact and insight.

I spent another 35 minutes writing. 

  1. As I finished, it struck me that I’d created something mediocre. 

There’s still an interesting concept in there but I’m not inspired to go deeper into it, right now. So, unfinished article #359 is now sitting in my “Someday/Maybe” folder. 

  1. Before I fell asleep, the thought struck me that I’ve never written about how I write and how messy the process is. 

The title of an article jumped into my head. And I wrote the words, “The Messiness of the Long-Distance Writer” at the top of a new note before I picked up a legal thriller I’m enjoying reading in bed.

  1. I woke up this morning and spent the past 42 minutes writing this article.
  2. Creativity is messy. You need to be committed but unattached. You can’t edit while you write. And you never know quite what you’ll create, as you’re creating. 

But as my trainer says to me – when she is really pushing me – messy is sexy

The creation process is best summed up by a quote that I also stored in my notes app:

I don’t know where we are going but I know exactly how to get there.” – Boyd Varty

Love. Rich


PLUS… Whenever you’re ready, here are 5 programs that will help you increase your income and impact, as a world-class coach in the coming months:

  1. Join Transition Excellence, my 6 month, self-paced training for high performing leaders transitioning into coaching.  You’ll learn the skills, mindsets and strategies needed to create powerful, profitable coaching practices.  Plus, you will join our private member only community.  And, TE is ICF Accredited. 
  2. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. You will 10X your impact, your income and your inner peace. So you can do the same for your clients.
  3. Join the 4PC Accelerator, a high pressure environment where you can be challenged and supported by the members of 4PC. We’ll help you develop your own community and become known as the expert in your field. You’ll find it hard not to grow, surrounded by the most talented, driven leaders I know…
  4. Money. Money. Money is an immersion training to help you coach clients to live a Prosperous Life, as you live yours. In this new training you will understand how to master the game of money, help your clients handle their limiting beliefs around money, and become financially fearless.
  5. My favorite program over the past two years is back.  In How to Coach a Superhero I’ll be mentoring and coaching 5 highly successful coaches.  I’m going to teach you how to coach extraordinary top performers.  At the very same time, I’ll be teaching you how to do high-level group coaching. 
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together