I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You’re More Powerful Than You Know…

“The most common way people give up their power is by thinking they don’t have any.” -Alice Walker

Most people live a reported on life. A life full of excuses. A life that happens to them.

Yet, a few people learn to live a created life. A life that is created by them… 

One of my clients was an executive at a Fortune 500 company, prior to becoming a consultant at one of the big consulting firms and then a coach. 

She came back from a tropical island vacation in the Maldives, just before one of our coaching sessions. 

“Oh my gosh, Rich,” she said. “It was amazing. We got upgraded to the Presidential Suite for the entire trip. And we were given a personal chef to cook for us, every day, at no extra cost.

I wish my life in London could be like that…”

“How did you do it?” I asked.

It was a pattern interrupt. 

A pattern interrupt is a coaching technique I’ll sometimes use to change someone’s thoughts or mindset about a situation.

She looked surprised. 

You see, I knew she was about to try to enroll me in her belief that this experience had happened to her. And that her life in London wasn’t like that. 

But I also know that life is created. And this experience happened because of her. 

“Well.” she said, “We did actually stay at this hotel once before. About ten years earlier. And the staff were so kind that we wrote a personal handwritten note to everyone we met. 

And they remembered us – ten years later – and because they were so touched by what we’d done, they upgraded us to the Presidential Suite. 

Then, on our first night, we asked to sit at the table nearest to the kitchen. We’re real foodies and we asked the chef lots of deep questions about his cooking and his life story. He was so touched that we were so genuinely interested in him, that he asked if he could be our private chef for the rest of our stay!”

“Hmm…” I wondered aloud, “What if you could create your life in London exactly the same way?”

We created a distinction we called ‘The Maldives in London’. 

She wrote handwritten letters and brought genuine curiosity more and more to her world. Endless opportunities began to open up, that hadn’t seemed possible, prior to the insight that her world could always be created.

Amaze yourself with your own daring

Two thousand years ago, Seneca said,

“It is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.”

At the heart of it, all I do as a coach is help you to dare more.

Yet, the two most common answers to my question, “What do you want?” are:

  1. Confidence
  2. Clarity

“If only I had more confidence, then I’d…”

“If only I had more clarity, then I’d…”

But here’s the thing:

1.  Confidence is a result, not a requirement. Did you have confidence before your last big business venture or before taking on your last successful project?

2.  Clarity is not essential, before you begin. It will arise on the journey. After all, how much clarity did you have 10 years ago that you’d be doing precisely what you are doing today? Most people I ask didn’t have a clue where they’d be right now!

A great coach helps people realize they are far more powerful than they think.

An extraordinary coach helps powerful people remember just how powerful they are.

You’d be surprised at how often I’m reminding powerful people how powerful they are. 

People who have already had a lot of success, or who appear very powerful to their peers and colleagues, can actually feel an unexpected sense of loneliness, sadness or emptiness. They can feel self-doubt, exhaustion and like a fraud more often than most people know.

One of the attendees at my recent LA Deep Dive was a former aide to President Obama. Within two days of the Deep Dive, she was in negotiation with one of the top publishers in the US to publish her book. 

Also within days of the Deep Dive, a former executive, who was an expert at building other people’s business, had signed her own first $100,000 client. 

A small reminder of how powerful you are – and knowing that someone believes in you, deeply – is often enough to let people dare once again… 

Byron Katie once said, “You can have anything you want in life if you’re willing to receive 1,000 NOs.”

That’s why I help people dare.

Because everything you want is so much closer than you imagine.

I’ll leave you with one of the questions that has transformed my life, and the lives of countless clients, by helping us dare more:

What would you do if you had no fear?

Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive