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No refunds!

A marketing expert suggested we remove the No Refund Policy from our lower priced programs. 

He said, “I would offer a 5-7 day refund policy and if it’s not a fit, people can get their money back. This way, they have nothing to be afraid of and their resistance to purchase decreases. Nowadays, everything we buy online has some type of refund.”

From a marketing point of view that makes sense. From a sales point of view that makes sense. But I’m not a marketer. And I’m not a salesperson. I’m a coach. 

I replied:

“This may sound counterintuitive but I don’t want people to have nothing to be afraid of… I want them to be a little afraid. 

I don’t want to decrease people’s resistance… I want them to have to overcome their own resistance. 

And if everything online has some kind of refund, we stand out when we do the opposite. 

I’m in the transformation business.  I prioritize transformation as high as I hold business. I want to make money but I’ve found we make the most when we challenge people the most, not when we make things easy for them.

So we’re keeping our no refund policy. And it’s simple:

No Refund Policy

We love people who play full out. If you’re in, you’re in. It’s called Commitment. “Hell Yes. Or Hell No.” There is nothing else.

Love. Rich


PS. More transparency here: almost 20 years into my coaching career, I still get nervous every time I launch a new program. When the first person signs up, it always feels like a fluke! And it’s only after the second person is in that I believe it’s real.

Well, the first two people have already signed up for The $100K Club, so strap in, we are ready to fly!!

There are now just 13 spots left at the early bird price. They include a gift ticket to my four newest programs (a $3,686 value bonus). Don’t miss this opportunity to join an exclusive group of coaches committed to growth and success.

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