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One Hell Yes At A Time

Recently, I’ve been coaching the new CEO of a multi-million dollar medical equipment company.

It’s a business that has been running for 35 years. Many of the employees have been in the company for over 18 years. It’s a company with an unparalleled reputation in its industry.

The new CEO is a real visionary. He wants to take revenues to $30 Million in ten years. (Although, I’ve challenged him to do it in less than five!)

Below is the advert he placed recently for a new technician.

In a world where most technician ads are a list of responsibilities, duties, requirements and certifications required, this advert was like a breath of fresh air.

Bear in mind that this wasn’t a clever ad for his new Vice President. This was an ad for an entry level position at the company.


– Are your tools as clean as your toothbrush?
– Were Legos your favorite toy and you still feel compelled to play with them when a kid busts them out?
– Have you ever imagined your entire house clad in stainless steel?
– Do you think of Duct Tape as a building material?
– Can you spot a 69 Camaro from 3 miles away by the shape of the taillights?
– Have you ever used Krazy Glue to fix a wound?
– Do you love the smell of argon?
– Do you consider a beautifully designed machine artwork?
– Have you ever built a piece of furniture out of plumbing fittings?
– Are you the type of person that does a parts list check before assembling a piece of Ikea furniture?
– Is your garage the most organized space in your house?
– Are your fingerprints visible because of the permanently trapped grease?

If so, contact me.

Don’t send a resume, I don’t care where you worked and what you did yesterday.

I need the right person tomorrow. Tell me WHY you are the right person.


He was overwhelmed with responses, even a few angry ones.

But one email stood out from the rest.

He met the guy and knew instinctively that this was his man and he was hired on the spot.

7-30-16 Article

If you’re going to 10X your business you bring the principle of HELL YES to every interaction, to every conversation, to every new hire…

Love. Rich


P.S. If you want to be an Extraordinary Coach, stop solving the ‘problems’ your clients bring to the table.
Instead, dive deeper into their dreams and their desires than they’ve ever dared to go.

Help them dream bigger than they’ve ever dreamed.

And then help them get there.

One tiny step at a time.

And they’ll be grateful to you for ever…

Join us at the upcoming Extraordinary Coach Intensive. A few seats still remain. Secure yours here:

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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