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One question that will change your life…

Sometimes a single question will change your client’s life, forever. 

I once had a client who was really upset because she never felt seen or heard. I asked her, “How do you do that?” She froze. The truth of her world came crashing down, in an instant. It’s hard to feel like a victim when someone reminds you how powerful you are. 

Years ago, I was telling my friend, Sean Stephenson, that I’m run by a phrase that constantly interrupts my thinking. “Who are you?” says the dismissive voice in my head. “Who are you to… think you could achieve that… say that… do that…” 

Sean just looked at me and said, “Answer the question. Who are you?” 

I hated him in that moment. 

Time stood still. I knew right then that I had two choices. I could shrink in the face of the question. Like I’d done my entire life. Or I could answer the damn question. And own my power. 

I did the latter. And Sean’s question changed my life. For ever. 

Sean passed away last year and I’ll never forget my friend. Or his question.

I don’t agree with everything said by Peter Thiel—the tech entrepreneur—but he knows how to ask great questions. 

Whenever he interviews someone he asks: “What important truth do very few people agree with you on?”

When he’s discussing someone’s goals he asks: “How can you achieve your 10 year plan in 6 months?”

Now that is a life-changing question. 

Ok. Your turn… You can read this article and move on. Or you can answer one of the following questions, right now… 

  1. What’s one question that has changed your life?
  2. What’s a life-changing question you regularly ask your own clients? (And what’s the answer to your own question?)
  3. What important truth do very few people agree with you on?
  4. How can you achieve your 10 year plan in 6 months?

Send me your answers. 

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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