In today’s session, I’m coaching Lieutenant Shannon Sedlacek.

Shannon was a trial attorney in the first part of her career, a firefighter in the second part of her career, and now a coach and a consultant to high-level leaders in their teams.

Today you will hear me draw out and articulate Shannon’s story in a way that lands deeply inside of her, so that she can sell the powerful work she does to high-level CEOs with absolute clarity. As you listen in, play out my questions for yourself.

How can you articulate what you do with even more power and impact?


Love. Rich