Coaching is about more than having a coaching business.

For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader.

Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. She is wondering how she can craft a “funnel” for her business.

However, I don’t like the word funnel, especially for a rebel like Shelley.

If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!

Love. Rich