I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Powerful Language Creates Powerful Clients

I’m currently coaching a group of successful leaders, who have a track record of success, mostly in the corporate world. 

I’ve noticed something interesting about powerful leaders who have transitioned into coaching and/or consulting… 

They don’t want to learn more coaching skills. Great leaders are already great coaches.

What they do want is to learn a powerful language for enrolling high-level clients. 

Here’s a question I was asked recently: 

“Rich, I have been asked to coach the leadership team at a non-profit that is making a real difference to people’s lives. 

Most of the coaches who work with them provide their time for free – either in exchange for hours towards certification, or to build their brand.  

I’ve been asked for my terms and whether or not I require payment for my time.

How should I respond? I am interested to help but I don’t think I should give away my services for free!”

Here’s how I replied:

“You know, I’d probably say something like this:

You asked me for my terms but I would never dream of making a proposal – pro bono or otherwise – before I had an opportunity to interview the leaders of an organization about what they want to create. 

If you’d like to tell me more about what you are up to, let’s block out time for a powerful conversation.”

If they don’t have time for that, they are most likely looking for ways to get as much free coaching as they can – and I would suggest that they are not for you.

But if you really want to turn up the flame a little, here’s what I might say:

“Let me be extremely candid with you. There are a million struggling or beginner coaches out there who would love to work with you for free. 

But you are a company with a really important mission. So, the question you need to ask yourself is, do you want your team coached by beginner coaches? 

That doesn’t necessarily mean that you’ll have to pay for high-end coaching. 

You’re a non-profit. That might not be the right road for you. 

In fact, I regularly do pro-bono work for organizations that inspire me. 

What you need in order to fly is a team of high-caliber coaches, not a collection of beginners. 

I tell you what I would be willing to do. I’ll block out two hours to coach you and your leadership team. I would normally charge $5K for that but my company will cover the entire cost. There will be no charge to you. 

We’ll use these 2 hours to draw out your vision and create a powerful strategy to get you there. 

If at the end of that time, you’re complete, that’s perfect. And if, at the end of that time you want to discuss other ways I could support you, we’ll discuss it then.

How does that sound?”

Powerful language creates powerful clients. 

Love. Rich


PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.