I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

A $2.5 Billion Robot Taught Me 3 Powerful Lessons

A friend of mine is literally a rocket scientist. He has been working at NASA’s Jet Propulsion Laboratory (JPL) for 33 years. And this week he invited me and a couple of friends to visit.

Since I coach around insight – and a single insight can change everything – I am always on the lookout for tiny shifts in my thinking that can have a big impact. At NASA, I had three insights… 

  • Think big. Really big
  • Take tiny steps
  • Turn around

1. Think big. Really big

I like to think big. And much of my coaching is helping people – who already think big – to think far, far bigger.

(For example, I have a client who is raising $100 million to change the future of work. She just facilitated a meeting of futurists, philosophers, scientists and military veterans at the Institute for Human and Machine Cognition, as the first stage of her mission).

But NASA showed me ways that there are truly no limits on what you can conceive and then turn into reality.

The Jet Propulsion Laboratory was founded over 80 years ago. It primarily constructs and operates planetary robotic spacecraft. Some of its current projects include the Curiosity Rover (a car-sized vehicle that’s exploring a giant crater on Mars – a $2.5 billion mission), the Mars Reconnaissance Orbiter (a $720 million spacecraft, that’s exploring Mars from orbit), and Juno (a spacecraft orbiting Jupiter – a $1.13 billion project).

Mars 2020 is a rover mission that will be searching for the possibility of past life on Mars. Here I am next to a $2.5 billion robot vehicle. Within a year, it will be 40,000,000 miles away, on the surface of Mars. Incredible.

I was interested in the fact that NASA plans its missions a decade or so into the future and I asked my friend, John D. Baker, about that. He said that’s actually short range thinking. Long term thinking for him is thinking 100-150 years into the future!

John has worked on the Mars Rover and studied how to send humans to Mars. He worked on the Lunar Reconnaissance Orbiter – a robotic spacecraft that’s currently orbiting the Moon – and he developed payloads for the Space Shuttle.

His most recent mission was building two tiny, briefcase-sized spacecraft called CubeSats. They are nicknamed “WALL-E” and “EVE” after the stars of the Pixar movie. And they flew successfully to Mars in 2018. 

Here’s John with a model of one of his tiny spacecraft. They are not designed to replace larger spacecraft but they have incredible potential to carry cameras and scientific instruments out to deep space. And they are a big part of the future of robotic space exploration because of their low cost. It was ‘only’ $18 million to deploy them, compared to billions of dollars for every previous mission.

[That’s one proud rocket scientist!]

2. Take Tiny steps

On July 7, 2003, NASA launched a Mars Rover called Opportunity. It embarked on a 283 million mile journey to hunt for water on Mars.

Despite a cost of around $800 million, it was only designed to last for 90 days because it was expected that dust settling from the Martian air would pile up on the solar panels and eventually the rover would fail from lack of power.

But then something unexpected happened.

Gusts of Martian winds repeatedly acted as cleaning events, wiping the dust away.

Opportunity lasted another 90 days.

And then another. 

And then another.

In fact, the Opportunity Rover stayed operational from January 2004 to June 2018. 

It exceeded its operating plan by 14 years and 46 days.

That’s 55 times its designed lifespan.

It was originally intended to travel around 1,000 yards but it actually crawled more than the distance of a marathon – 50 times its original target – during its long and accomplished life. 

Dan Sullivan taught me the importance of setting a big 25 year mission and then setting small goals every 90 days. If you do that and then review them, 90 days later, each 90 day time period is just 1% of your big mission.

I love this concept.

4PC – my community of extraordinary coaches and leaders – is my big 25 year mission. We are 5 years in. That’s 18 quarters.

We’re already doing extraordinary things and we’re drawing more and more fascinating people to us. And yet I’m only 18% into my mission.

90 day goals take off all the pressure. And it’s astonishing what you can accomplish.

In June last year, a monster dust storm finally silenced Opportunity for ever. Yet it has has generated an immense scientific legacy that will help with the work of NASA’s still-active Curiosity Rover and the upcoming Mars 2020 Rover that you saw above.

Think big. Take tiny steps.

You’ll be surprised at what you create.

3. Turn around

With a friend who is a leader at NASA, we were able to enter Mission Control. One of my friends noticed that they were using Sun workstations for their computers. It was amusing because here we were at NASA and yet the computers they were using were built by a company that went out of business, years ago. Not exactly state-of-the-art, right?

That’s true, said John. But you have to remember that we are still running missions that were launched over 40 years ago!

On September 5, 1977, NASA launched a space probe called Voyager 1 to study the outer Solar System. It has been in operation for 41 years, 11 months and 2 days as I write!

It still communicates with the Deep Space Network to receive routine commands and to transmit data to Earth. It’s now 13.6 billion miles away from us – the most distant man-made object from Earth.

In late 2017, the Voyager team completed a successful test of the spacecraft’s thrusters. It was the first time they were fired since 1980. This trajectory correction has enabled the mission to be extended by two to three years. It is now expected to continue until about 2025 when its nuclear generators will no longer supply enough electric power for it to operate.

In Project Kairos, I am leading a group of coaches who are former CEOs, Senior Executives and founders. Much of my job when I support a high level leader who has transitioned into coaching, is to have them turn around.

It’s often very uncomfortable but I have them acknowledge the ‘headlines’ from their former career. I have them ‘brag’ about their past successes (by the way, it’s not bragging if you’ve done it!). And I get them to truly own their accomplishments.

It’s often scary when a leader leaves the corporate world, or a business they have sold and decides to reinvent themselves as a coach. 

It’s far less scary when they turn around and pay attention to what they have accomplished until now.

One of the problems we face as visionary leaders, dreamers and big thinkers, is that we are always off in the future, pondering what we are going to create next. The dark side of this gift is that we rarely turn around to see what we are proud of.

Try it right now. Turn around and ask yourself: What I have accomplished in the past 90 days? What am I proud of?

I’ll leave you with this photo of me, literally at the center of the universe…

You see, NASA picked this point to measure every distance from. It’s in the JPL control room.

At the bottom of this plaque, just out of view in the photo, are the words, “Dare mighty things”. It’s part of a quote by Theodore Roosevelt:

“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much, because they live in the gray twilight that knows not victory nor defeat.”

Love. Rich

PS. Great coaches need 3 things: Great coaching skills, Powerful client creation ability and Deep inner confidence. Learn to master all 3 at our October Intensive. I’m running three live group sessions on Zoom, before we even begin. So your Intensive experience will start in just a few days, with our first call. Miss it and it’s gone forever! Click here to reserve your spot.



PLUS… Whenever you’re ready… here are 4 ways we can help you increase your income and your impact:

  1. Get hot seat coaching with me… WARNING: this level of attention and deep coaching can get very intense! Reserve your seat now, to join me in December, because every Deep Dive has sold out. There are 7 spots left: Click here.
  2. Get mentored by me… Build a coaching practice, with a few high-performing, high-fee clients. SOLD OUT. Get on the Wait List Here.
  3. Apply to join my community of fascinating people… Command fees of $50K+. Coach elite top performers. Build deep confidence and high level coaching skills. There are no more spots for 2019. Click Here to apply for 2020.
  4. Do you want to truly fly as a world-class coach? I have one spot available later this year to work closely with me, as my protégé. For 2 years, you’ll have my personal guidance and mentorship, access to every program I run, plus behind-the-scenes access to my entire business, as we set up your entire business. It’s a $100K investment – a two year commitment – and a certainty of success. Email us with the word protégé in the subject line and we’ll get you all the details.
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together