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You are far more powerful than you know…

I recently wrote about my belief that everyone is a top performer.

And that’s hard for some people to see.

After I wrote that article, a coach emailed me:

Dear Rich, I think it’s great that you’re working with all these top performers. It’s amazing and impressive. I’ve been coaching 20 years, the last six years as an ICF certified coach. 

My question is will you ever have something for just “normal people“? 

It’s great to be a high performer but I want to know how to get to that level.  

I really like what you have to say. I just want you to bring it down a notch to people who aren’t at the very, very top of their game but really want to get there… 

I got curious because he said he’d been coaching for 20 years. That’s a really long time, so he must be doing something right. And I researched him online.

Here’s what I wrote back to him:

______, I see that you have over 15 years of leadership experience at a billion dollar corporation (I looked you up on LinkedIn). 

Plus, you have 20 years coaching experience. You’ve been a full-time coach for over 5 years. You have an executive coaching certification from a top university. And you’ve been a volunteer for many years…

You do yourself a disservice not to see what a high performer you are.

People often miss that at the heart of the word extraordinary is the word ordinary… “Normal” people – as you call them – are often far more powerful than they know. 

Here’s his reply:

Dear Rich,

Thank you for the quick response to my email. You seriously made my day with your affirming, validating comments. 

Thanks for pointing out this blind spot. Thank you for taking the time to invest in me. I want you to know that it means very much. 

It’s too easy to dismiss your previous career when you transition into coaching. Many of the coaches I’ve helped to thrive have 5, 10 or even 20+ years of success behind them, in another field.

I do one thing extraordinarily well: I help successful leaders become successful coaches.

I coach them and I teach them but often the single most important thing I do is that I surround them with other coaches who have been successful leaders.

And I can be sure of one thing, as you read these words: You are far more powerful than you think. 

If you’d like to join a community where I regularly remind leaders and coaches that they are far more powerful than they think – there are 4 ways to do so:

1. The Rich Litvin Intensive – we focus on you creating your next client – whether that’s a $5K client or a $50K+ client. There is only one RLI, this year. It’s at the end of April, in San Diego. 150 people. They always sell out.

2. The Deep Dive – an intimate way to be coached by me, in a small group. 10 people. 3 days. A lifetime of insights. We’ve run 8 and every one has sold out. Chicago, Amsterdam and LA have spots available.

3. 4PC – our community of highly successful leaders. There’s a single spot left for August entry and the possibility to reserve your spot for January 2021. Apply for a personal call with me, to discuss if this is right for you.

4. The 4PC Immersion – New! A chance for only 50 coaches and leaders to learn from me and the members of 4PC. October 2020 in San Diego. Sign up for the Wait List and you’ll be first to get the details when this is announced, in a few days.

Love. Rich

PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on July 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 




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