I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You are far more powerful than you know…

I recently wrote about my belief that everyone is a top performer.

And that’s hard for some people to see.

After I wrote that article, a coach emailed me:

Dear Rich, I think it’s great that you’re working with all these top performers. It’s amazing and impressive. I’ve been coaching 20 years, the last six years as an ICF certified coach. 

My question is will you ever have something for just “normal people“? 

It’s great to be a high performer but I want to know how to get to that level.  

I really like what you have to say. I just want you to bring it down a notch to people who aren’t at the very, very top of their game but really want to get there… 

I got curious because he said he’d been coaching for 20 years. That’s a really long time, so he must be doing something right. And I researched him online.

Here’s what I wrote back to him:

______, I see that you have over 15 years of leadership experience at a billion dollar corporation (I looked you up on LinkedIn). 

Plus, you have 20 years coaching experience. You’ve been a full-time coach for over 5 years. You have an executive coaching certification from a top university. And you’ve been a volunteer for many years…

You do yourself a disservice not to see what a high performer you are.

People often miss that at the heart of the word extraordinary is the word ordinary… “Normal” people – as you call them – are often far more powerful than they know. 

Here’s his reply:

Dear Rich,

Thank you for the quick response to my email. You seriously made my day with your affirming, validating comments. 

Thanks for pointing out this blind spot. Thank you for taking the time to invest in me. I want you to know that it means very much. 

It’s too easy to dismiss your previous career when you transition into coaching. Many of the coaches I’ve helped to thrive have 5, 10 or even 20+ years of success behind them, in another field.

I do one thing extraordinarily well: I help successful leaders become successful coaches.

I coach them and I teach them but often the single most important thing I do is that I surround them with other coaches who have been successful leaders.

And I can be sure of one thing, as you read these words: You are far more powerful than you think. 

If you’d like to join a community where I regularly remind leaders and coaches that they are far more powerful than they think – there are 4 ways to do so:

1. The Rich Litvin Intensive – we focus on you creating your next client – whether that’s a $5K client or a $50K+ client. There is only one RLI, this year. It’s at the end of April, in San Diego. 150 people. They always sell out.

2. The Deep Dive – an intimate way to be coached by me, in a small group. 10 people. 3 days. A lifetime of insights. We’ve run 8 and every one has sold out. Chicago, Amsterdam and LA have spots available.

3. 4PC – our community of highly successful leaders. There’s a single spot left for August entry and the possibility to reserve your spot for January 2021. Apply for a personal call with me, to discuss if this is right for you.

4. The 4PC Immersion – New! A chance for only 50 coaches and leaders to learn from me and the members of 4PC. October 2020 in San Diego. Sign up for the Wait List and you’ll be first to get the details when this is announced, in a few days.

Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive