I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

How to become an influential coach

A Prosperous Coach learns to create clients by invitation and referral, one conversation at a time. Over time, they increase their income and impact, to build a word-of-mouth business. 

A Powerful Coach, learns to build a community. They command fees beyond the range of most coaches. They are sought after because they’ve built influence and a body of work. They become known in a crowded marketplace because they share ideas of distinction.

A Powerful Coach becomes preeminent – extremely distinguished, outstanding, and admired by others.

The enemy of preeminence is a “fixed” mindset:

  • You want to look good
  • You avoid challenges
  • You give up easily
  • You ignore useful negative feedback
  • You feel threatened by others’ success

Preeminence is a direct result of a “growth” mindset:

  • You’d rather learn than look good
  • You embrace challenges 
  • You keep going when you fail
  • You learn from criticism
  • You find lessons and inspiration in others’ success

Creating intellectual property (IP) can sound intimidating. It’s easier than you think… 

I collect interesting photos. Every time I see a picture that sparks my interest, I save it or take a screenshot. 

If I can’t think what to write about, I pull out a photo. Something always comes…

Here are some of the photos I’ve saved in the past few weeks:

The photo at the top of this article is of Arnold Schwarzenegger (6ft 2in) with the wrestling star, Andre The Giant (7ft 4in) and Wilt Chamberlain, the basketball star (7ft 1in) made me smile. 

When I saw it I had the idea of writing about the relativity of high fees. What looks like a high fee to one person is quite low to another. What looks like a high fee early in your career, can feel a lot lower with the passage of time.

This incredible photo is of the Granville–Paris Express in 1895. The train was running late and the driver was trying to make up for lost time. The locomotive approached the station too fast and the driver applied the brakes too late. The train crashed through the buffer stop, crossed the station concourse and smashed through the station wall, falling onto the Place de Rennes.

When I saw this photo I had the idea of writing about the principle that’s been a driving force in my life and my teaching. It’s a lesson I’ve had to learn over and over again. Slow down to speed up…

This photo inspired last Saturday’s article. Humphrey Bogart wore lifts on his shoes because he was an inch shorter than his co-star and the movie studio didn’t want anyone to know.  This reminded me of an idea I discuss a lot. Too often we compare how we feel at our worst, with how others look at their best.

The photo above is an image of an online influencer trying to convince you how wonderful her life is. At least she’s honest enough to tell you it’s not her real bed. But I’m tired of these fake “life is amazing” photos. I live with an 8 year old, an 11 year old, a musician, a piano, a drum set and a puppy. Life is pretty real, noisy and messy in my home!

I’ve got no idea (yet) how I’ll use this image but it was too good not to save!

If you want to be a Powerful Coach, with a body of work behind you, you need to share ideas of distinction. 

How do you do that? 

You share ideas. Any ideas. With no concern whether or not they are ideas of distinction. 

You know who will love your ideas? Your people. Don’t try to appeal to everyone. Write, speak and make videos about what interests you

If you’re reading this, it’s because you’re my people. I don’t appeal to everyone. I don’t try to. I get unsubscribes to every single newsletter I send out. 

Pick one of the above photos, or find one of your own, write a few words about it and share them with one of your clients. 

It’s time to be a Powerful Coach – because you are more powerful than you know… 

Love. Rich


PS. In the spirit of you can never tell them enough! Here are my favorite resources for you…

PPS. There are just 5 spots left to join me at my once-a-year 4PC Accelerator and become a Powerful Coach… Command fees beyond the range of most coaches. Become sought after by clients. Develop provocative ideas. Build a body of work. And learn from my special guest: my friend/coach/consultant, Daniel Priestley. Daniel has built successful multi-million dollar businesses in Australia, UK and Singapore. He is a best-selling author and he’ll be teaching us a tool that literally gets potential clients knocking at your door. That’s not hyperbole, I’ve been using it for over 5 years…

PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Join Project Kairos to truly master The Prosperous Coach Approach. Don’t miss out… 
  2. Join me on two of my most popular programs: In How to Coach a Superhero, you’ll learn how to coach highly successful clients and do high-level group coaching. In Money. Money. Money, you’ll handle your limiting beliefs around money, and become financially fearless. There’s a special price to join both…
  3. Join me for a desert coaching adventure – at The Deep Dive, in Dubai, this December – to sit on one of my legendary hot seats… Only 2 spots left.
  4. If you get high on exciting ideas and like to act fast, there’s a single spot left to become my Protegé. You’ll absolutely transform your coaching business (and yourself). It’s a two year commitment and a $100K investment. Or reserve the final spot for a Thinking Partnership in 2022. You’ll join my 1:1 client alumni – some of the most extraordinary and successful coaches and leaders out there – including, Mark Silverman, Sumi Krishnan, Kelly Ramon, Jennifer Gresham, Jackie Knechtel, Todd Buterbaugh, Helen MacMillan, Annabel Hands, Becky Strauss, Christina Berkley, Jeanine Becker, Vanessa Horn, Terrance Thames, Destin Gerek, Evelyne Brink, Chris Libutti, Townsend Wardlaw, Tatiana Poliakova, Sylvia Rhode-Liebenau, Sara Milne Rowe, Madelaine Vallin, Gisela Lowenstein, Tracey Russell, Patty Ivey.
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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