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4 rules for pricing your coaching

There are four rules for pricing your coaching: 

  1. Charge 20% more than you feel comfortable to ask. That way, if they say yes, you won’t kick yourself for not asking for more. 
  2. Create a menu with 3 items. When someone asks what it’s like to work with you, you can respond, “There are 3 ways that clients usually work with me. Would you like to know a little more about that?” Here are 3 items you could have on a menu (a) Concierge Trusted Advisor—one year, (b) Thinking Partnership—5 months (c) Pick My brain—60 minutes. 
  3. The less time people spend with you should cost significantly more, per hour. But always price them as a package and not by the hour. 
  4. Put a $1,000 cheeseburger on your menu. eg. Having me as a Concierge Trusted Advisor is a $185K investment. It’s like having a concierge medical service. I’m there for you when you need support. 

Which rule do you need to work on most, right now?

Love. Rich 

 

PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.

 

PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)

 

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