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4 rules for pricing your coaching

There are four rules for pricing your coaching: 

  1. Charge 20% more than you feel comfortable to ask. That way, if they say yes, you won’t kick yourself for not asking for more. 
  2. Create a menu with 3 items. When someone asks what it’s like to work with you, you can respond, “There are 3 ways that clients usually work with me. Would you like to know a little more about that?” Here are 3 items you could have on a menu (a) Concierge Trusted Advisor—one year, (b) Thinking Partnership—5 months (c) Pick My brain—60 minutes. 
  3. The less time people spend with you should cost significantly more, per hour. But always price them as a package and not by the hour. 
  4. Put a $1,000 cheeseburger on your menu. eg. Having me as a Concierge Trusted Advisor is a $185K investment. It’s like having a concierge medical service. I’m there for you when you need support. 

Which rule do you need to work on most, right now?

Love. Rich 

 

PS. Come behind the scenes for a unique, behind-the-scenes look at my new and upcoming book, Create Clients Now! In 2022, you can no longer just create a book, you have to create your audience and have them in mind as you write. You need to think about your book as a tool for your clients' success. And you need to let your community into your process rather than wait for perfection… Save your spot now - January 26 at 9am PST, 12pm EST, 5pm GMT.

Plus, whenever you’re ready… here are 4 ways we can help you increase your income and impact, as a world-class coach:

  1. Join me for 2 exciting new programs: (1) How to Coach a Superhero, and (2) The 90-Day Money Game. Raise your fees. Up-level your clients. Build world-class coaching skills. Master high-level group coaching. And – most importantly – learn how to coach clients who are smarter, more successful and wealthier than you.
  2. Join The Rich Litvin Intensive - 160 people have already reserved their spot at our flagship program. We only run the RLI once a year. It’s your opportunity to spend 8 days with me focused on Client Creation. $1397 (increases to $1897 on Jan 31). Or… Apply to join our Source Team - and be trained by my leadership team on how to lead your own life-changing Intensive. (If you already purchased your ticket, it’s also possible to upgrade).
  3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. ($7K)
  4. Join Project Kairos to go really deep with me, for 11 months of Client Creation. 2022 is the last year I will ever run this program. Plus, you receive a complimentary ticket to the April RLI. We begin soon and every Project Kairos has sold out. There are 9 spots left. ($13.5K)
Transforming world-class leaders into world-class coaches.
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