Four ways to work with me. One place to start.
Take The $100K Test first. Six questions that tell you exactly what to do next.
THE 100K CLUB
Five months. One focus: creating the clients you've been afraid to pursue.
Never more than 60 coaches. We play the 90 Day Money Game together – tracking every lead indicator until the money follows.
Live coaching on real issues:
A CEO said she was in and then ghosted me.
A company just said they’re not renewing the coaching I’ve done with their senior team for the past three years.
How do I explain to a founder what makes me different to a million other coaches?
No marketing. No funnels. Just powerful conversations – and the courage to charge what you’re worth.
Last three cohorts: $14M+ in proposals. $4M+ in income.
Most of the elite coaches in my world started here.
- Next cohort: October 2026
THE RICH LITVIN INTENSIVE
Three days. The deepest work you'll do on your coaching practice.
Once a year. Live coaching, real challenges, and distinctions you won’t find in any book or program.
You can’t take a client any deeper than you’ve gone yourself. The Intensive is where you go deep.
This is not a spa. You won’t leave feeling comfortable. You’ll leave feeling challenged – and clear.
- Next Intensive: January 2027
4PC – THE FOUR PERCENT CLUB
4PC is where you become a student of your own mastery.
This isn’t a program or a course. That’s why coaches stay for a decade or longer.
Two in-person intensives a year – in places like NASA’s control room, Dracula’s castle in Romania, a wolf sanctuary, and Lake Como. Biweekly calls. Deep work on the one thing most coaches never address: training your nervous system to hold the room with a Fortune 50 CEO or a nine-figure founder – without contracting.
“One idea from Rich helped me land a $157,000 contract – and completely redesign my business and my life.”
“Over a decade into full-time entrepreneurship, I've created millions and a life of freedom and impact I never imagined possible.”
“In three years I've made over $1.4M, signed dream clients between $60K–$150K, with zero marketing.”
You’ll join for me. You’ll stay for the members.
The loneliness of being the most interesting person in every room ends here.
You don’t apply to 4PC. You earn your way in.
- Enrollment Open For September Cohort
1:1 WITH RICH
The most direct path to becoming the coach you're capable of being.
One Spot. Twelve months.
The most successful word-of-mouth coaches I know started as my Protégés.
The more successful you become, the fewer people in your world will tell you what you actually need to hear. I am often the only person in a client’s life who is not here to please them.
Many of my Protégés have made millions as a coach. But you’ll go way beyond building a better business and charging higher fees. You’ll become unrecognisable to the current version of yourself.
This is $100K. One spot. Rarely available.
If you’ve been referred to me directly – or you want to refer yourself – reach out.
- Only 1 spot available