The Pygmalion Effect

I am about to coach two top performers, in the coaching equivalent of a teaching hospital. For two full months, I will be “operating” on their thinking—in a public setting. And you are invited to watch.

Have you ever seen a photo of a nineteenth century operating theater, where a surgeon is operating on someone, surrounded by doctors who are learning in real time.

For years I have coached clients in public—on stage, on video, on my podcast.

I have never before coached someone on camera, over a 2 month time frame.

Until now.


Watch. Do. Teach.

I’ll be coaching Bella and Dan. I’ll also be teaching you how to coach top performers.


I’ll teach you the way that surgeons are trained. You’ll watch me coach a fascinating woman and an amazing man over 6 weeks.


You’ll model and practice the skills you’ve learned, between our sessions. This is not a ‘passive’ program. You will need to actively apply these skills with your own clients.


Finally you’ll teach these skills to a colleague because the very best way to learn something is to teach it.

  • We begin May 14 and run until June 18.
  • You begin by taking the Deep Coaching assessment.
  • We will meet for 6 90-minute coaching sessions, on Zoom.
  • I'll be coaching two fascinating people. And I'll be modeling how to coach top performers. Each week, I'll teach you the way that surgeons are trained. I'll coach both clients and then give an opportunity for Q&A.
  • I'll take as many questions as I can for the next 45 minutes.

The Pygmalion Effect

We perform better when someone has high expectations of us. It’s called the Pygmalion Effect and it’s a powerful secret weapon that we can use to nudge others towards success.

Reality is negotiable and life can be created. And the Pygmalion Effect is a psychological phenomenon where high expectations lead to improved performance.

The Pygmalion effect creates a literal change in the universe. There is nothing mystical about it’s effect.

Together we’re going to create it.


Come to the edge,” he said.
“We can’t, we’re afraid!” they responded.
“Come to the edge,” he said.
“We can’t, We will fall!” they responded.
“Come to the edge,” he said.
And so they came.
And he pushed them.
And they flew.

Guillaume Apollinaire

The Pygmalion effect acts like a prophecy because pre-existing beliefs lead to more effort being put in, both by the person with the expectations, and the person who is being expected from. The combination massively increases the probability that success will result.

See you soon…


Do I have to join the calls live?

You can join live. You can watch the recordings in your own time. Your choice.

Will I be coached by Rich?

If you’d like to be coached by Rich, consider joining Project Kairos or applying to be a one-on-one client. Rich may coach some people during the Q&A but that’s not a promise of this program.

Is there a money-back guarantee?

We have a No Refund Policy for The Pygmalion Effect for a reason. We are more interested in commitment. “Hell Yes. Or Hell No”. If you’re in, you’re in. If not, please don’t sign up. It’s all perfect. If you cannot attend the live calls, you’ll be able to watch the videos. But there’s no money-back guarantee.

Who will Rich be coaching?

One of my clients will be Bella, who was making $150,000 a year when she was 25 years old. That income level put her in the top 8% of earners in the United States. At the time, she only worked 20 hours a week, which means that, almost ten years ago, she earned an annual equivalent of $300,000. That would put her in approximately the top 4% of income earners.

For most 25 year olds, that would be pretty extraordinary. But it wasn’t for Bella. She was doing what she loved to do. Her business was exclusively by word of mouth. Invitation and referral, alone. That’s the platinum standard of any business.

For the past 7 years she’s drawn her attention inwards. She’s been mastering her craft. She’s been studying and learning and practicing, in order to become world-class in her field. She’s made less money for a while. But now she is ready to uplevel every aspect of her game.

She wants to make $4 million a year. She wants celebrity and ultra-high net worth clients. She wants to be recognized as an expert.

And I believe in her.

For a long time Bella only flew when she thought no one was watching…

And now I’m going to help her to really fly.

I will also be coaching Dan, who is an expert on courage and leadership in the face of massive uncertainty. When things go wrong and people are crumbling, that’s when Dan’s phone starts to ring.

We first met in Liberia, West Africa, at the start of the largest and most complex Ebola outbreak since the virus was first discovered. The fatality rate for ebola, where he lived, ranged from 50% to 90%. But Dan not only thrived through that crisis, he helped others to thrive, too.

What most people don’t know about Dan is that in 2003 he fled the civil war in Liberia and came to the United States. Four years later, he was deported with only $200 to his name. But that $200 helped launch Dan on a mission to positively impact thousands through his work and business ventures.

Dan built a 6-figure consulting/coaching business in a country where the average monthly income sits at around $500. He is a trusted advisor to entrepreneurs and executives. He has founded, grown and exited 7 businesses. He’s helped leaders in policy planning and implementation, business analysis, strategic planning, and marketing. And he’s the author of two books.

Dan’s next mission is to raise a million dollars for charity and then increase it by a million every successive year. And that’s what I will be coaching him on…

Join The Pygmalion Effect


  • We will begin May 14 and run until June 18
  • We will meet once per week for 90-minutes on Zoom (6 calls total).
  • Calls take place on Fridays at 8 AM Pacific / 11 AM Eastern
  • You begin by taking the Deep Coaching assessment
  • I will coach Bella and Dan for the first 45 minutes.
  • I’ll take as many questions as I can for the next 45 minutes.

The Pygmalion Effect

($597 after April 26)


Join The Pygmalion Effect and also get Coaching Elite Top Performers

The Pygmalion Effect, plus…

Coaching Elite Top Performers (CETP)

CETP is a self-paced training to help you achieve mastery in coaching. Rich will teach you how to coach extraordinary top performers—from successful entrepreneurs to C-Suite executives.

(Include CETP in this bundle for just $150. It sells on its own for $997).

The Pygmalion Effect, plus Coaching Elite Top Performers

($747 after April 26)