I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

When you lean in, you risk being hit

When my friend Benjamin Croft invited me to apply to be mentored personally by Marshall Goldsmith – one of the top coaches on the planet – I was at first excited, then humbled, then afraid and then I had to push myself to get past all the voices in my head to just say yes and apply.

Marshall’s acknowledgements are legendary:

  • INC Magazine: “America’s #1 executive coach”
  • Thinkers50: “World’s most influential leadership thinker”
  • BusinessWeek: “Fifty great American leaders”
  • The Times: “15 Greatest Business Thinkers in the World”

I could go on. At length!

The Marshall Goldsmith 100 Coaches Project is where Marshall picks 100 coaches and teaches them all he knows. I have a personal internal commitment to never stop learning, so I knew immediately I wanted to be in the room where it happened.

When I asked Ben for some more information I was seriously in awe of the names of the people who’d already applied. Coaches such as David Peterson (head of coaching at Google), Carol Kauffman (founder of the Executive Institute of Coaching at Harvard Medical School) and Whitney Johnson (a Thinkers50 Management Thinker).

My wife, Monique said, “You’re amazing too. Don’t be intimidated. Of course you should apply.”

But that’s her job, right?

On my side I was seriously intimidated.

The voices in my head were loud on this one.

“You are not enough.”

“Who are you?”

“They are amazing.”

I had to really force myself to sit down and write that application. I had to let go of any need to be humble and really talk about my impact and that of my clients.

I let myself be immersed in it. To move someone you have to allow yourself be moved. And I was. I really went for it.

And then I heard…


And then I finally heard…

After all that, I wasn’t picked.

It turned out that 12,000 coaches applied and 25 people were chosen.

They are an incredible group of people. And I am thrilled that the lovely Michael Bungay Stanier, author of the great book The Coaching Habit is amongst them.

But it was tough to see the list.

I felt sad. I felt rejected. I felt frustrated.

This morning I got back from my 7th ever boxing class with my trainer. I’ve been learning to punch but during the last few sessions he has been teaching me to duck and roll.

It’s a technique where you avoid an opponent’s punches.

This morning I ducked and immediately pulled back.

My trainer said, “What are you doing?”

I said, “I’m leaning back so I don’t get hit!”

(I thought that would be obvious!)

Now he laughed at me and replied, “You’ve have to risk being hit. It’s like life. Sometimes you get hit. But don’t hold back. You might get hit. That’s life. You have to roll with the punches.”

5am wisdom from my boxing coach. Lean in. Don’t hold back.

Well the year isn’t quite over and I am still doing my best to lean in.

Like being hit by my trainer, sometimes it hurts.

And like this morning’s boxing lesson, I pick myself up and try again.

Love. Rich

P.S. If you want to dive in deeper:

1. Here’s Michael’s excellent article on what happened when he went along to Marshall’s 100 Coaches project.

2. My friend Marisa Peer gave an incredible talk on the power of the words “I am enough.”

PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.