an intensive training for extraordinary coaches

Coaching in Challenging Circumstances. We've got your back. 

You were born for this moment. If you are a coach who has transitioned from leadership in another field, been burned out at the top of your career, overcome adversity yourself or helped other leaders navigate challenges, then you are ready.

You've handled challenging times before... And you've come through on the other side. You know how to mitigate risk. You know how to face challenges head on. You know how to speak truth to power. You are values driven. You are not afraid to lead. And you have a service mindset.

I’ve been bullied. I’ve been fired. I’ve struggled financially. I’ve felt lonely. I’ve lost loved ones. I've coached clients who've lost children, had life threatening illnesses, had miscarriages and been through bankruptcy. And I've been privy to the secret challenges of elite clients, from Navy Seals to multi-millionaires. (Hint: they have the same challenges as the rest of us!)

You are ready. And we’ve got your back.

I place a really high value on community. I literally cried when I chose to put our live Intensive on hold. We’ve had coaches fly to California for almost 10 years to learn how to create high-performing high-fee clients. But now is not the time for travel of any kind. The world has changed quickly in the past few weeks. And I have one value that is higher than my value of connection. It’s the value of service.

So, I made the decision that we wouldn’t put you on hold. We’d serve you, right now. I will teach you and coach you and give you my very best tools for thriving in challenging circumstances.

We help extraordinary leaders
become extraordinary coaches

Here is how you get through challenging times...

  1. You serve yourself (self-care is more essential than ever, right now) 
  2. You step into leadership (action is more important than reaction – even if you feel afraid)
  3. You serve your ass off (serving others is a long-term mindset and it changes everything)

I won't pretend that I have all the answers. I have felt overwhelmed, confused and afraid many times in recent days.

But I will tell you that we are stronger together.

Let me know if you'd like to join us.

Our 9 Day Immersion is for:

For most of history it wasn't called coaching. It was called leadership.

If you’re a leader – an executive or an entrepreneur – then you have everything it takes to be a world-class coach or consultant… 


We have run Intensives for over a decade. We have built a community of extraordinary coaches and we’d love you to join us…  

The key to growing your practice

Great coaches are leaders — leaders in their own life, leaders in growing a successful coaching practice, and they're the kind of leaders their clients want to follow.

We've spent over a decade building a community of extraordinary coaches and throughout that decade, we've helped coaches build incredible skills.

We've helped them learn the "hard parts" of building a successful coaching practice — one conversation at a time.

We've helped them build a business with high-performing, high-fee clients by invitation and referral (not internet marketing).

And we've helped them step fully into their power as leaders.

If you are:

  • A successful leader who has transitioned into coaching (or you want to)...
  • A coach who wants to develop your leadership skills…
  • Or you want to coach powerful leaders...

Welcome. You're in the right place.

April 2019

September 2016

July 2014

3 Uncomfortable Truths About Leadership

Which is why...

At the intensive, we curate a group of extraordinary coaches and leaders.

We set impossible goals, and find the next tiny step.

We ask provocative questions, designed to challenge your thinking.


Leadership Team - April 2017

Learn to love the "hard" part of running a successful coaching practice.

Only 50% of becoming a successful coach is about the quality of your coaching.

It's the other 50% that will determine if you thrive as a coach.

We call this "Creating Clients."

Others call it "Getting Clients" or even worse, "Attracting Clients." And most coaches call this the "hard" part.

But as long as it remains the "hard" part, you will have a hard time succeeding.

Our motive is to have you LOVE this part of your coaching practice. Our dream is to have you master the art of creating clients. Our dream is to make the "hard" part easy.

Imagine two boxes. The box on the left is what you do. The box on the right is the business of what you do. The business of what you do includes sales and accounting and making proposals and bookkeeping and paying taxes.

Most coaches put all their attention on the box on the left. They do more and more coach training. They invest more and more money in becoming a better and better coach. They love  this box and spend money, time and energy over here.

But they detest the box on the right. They hate the business of coaching. To them, it means selling and asking for money.

You don't need to be an internet marketing expert to create a successful coaching practice.

I enroll my clients by coaching them.

The more these two boxes overlap, the more fun you have and the more you thrive as a coach.

I enroll my clients by coaching them. It really is as simple as that.

In fact, my calendar now has only two colors: red and blue. Blue signifies any time I am coaching a client. Red signifies any time I am creating a client.

If you were to observe me on a coaching day you would be hard-pressed to know whether I was speaking to a current client or creating a new one. I have made the two boxes overlap.

To create a thriving practice with just a few high-performing, high-paying clients you don't need lots of marketing and social media posting. All you need is your coaching skills.

The moment I began to slow down my initial conversations with potential clients, my life changed. I didn’t realize it at the time but I was learning to love the business of coaching.

Now, I’ll never meet with a potential 1-on-1 client for less than two hours. And all I ever do to “sell” is to create a powerful coaching experience. So for me there’s no more selling, there’s just coaching, which I love. There is no “hard” part.

Through the Prosperous Coach Approach, you'll learn the art of SELLING THE INVISIBLE.

You can't take a client any deeper than you've gone yourself.

Get Ready to Feel Uncomfortable.

Much of the design of this event will be based on your questions, your case studies, and on your actual clients (or potential clients).

We’ll coach many of you live or in your small groups.

We make a commitment to serve you, not to please you.

We promise to hold nothing back.

We're not here to be your friend.

We're here to help you succeed as a coach.

And I believe that you can't take a client any deeper than you've gone yourself.

Which is why we create space at our Intensives to give you an opportunity to work your own process. To do the Deep Inner Work necessary to see your blind spots and continue on your path of personal and professional development.

Rich Litvin teaching about exponential success. The tiniest shifts can change everything.

The tiniest shift can change everything.

Most people dream just 10% bigger than where they are now. Yet, 10% bigger thinking isn't exciting. It's about taking the obvious path that everyone else is on. It doesn’t engage you intellectually or emotionally. It won't have people do whatever it takes to support you in your mission. It won't energize you. In fact, it will often drain you of energy.

A 10x mindset requires a whole new mentality. It radically shifts your thinking, your decision-making, the connections you make and the actions you take. 10x thinking addresses a huge problem, proposes a radical solution or engages breakthrough creativity. It has an immediate impact on you internally by engaging you viscerally. It's like walking a fine line between feeling afraid and feeling energized. You wake up with your heart racing at the thought of being alive.

That's why one of the key themes of our Intensives is CREATING THE IMPOSSIBLE.

We love supporting you in dreaming bigger than you've ever dreamed and taking tinier steps than you've ever taken.

Take Action. Create Clients.

Our most powerful life experiences take place in the context of immersion. That’s because all three of our primary forms of learning — thinking, feeling and doing (mind, heart and body) — and all three sources of information — ourselves, others and our environment — are involved.

But this intensive isn’t about “information.” It’s a learning experience focused on taking action.

We’ll spend our time dealing with real issues: your issues. So, be prepared to bring your client challenges. Think of real people you’d love to work with and bring their names into our intensive. And, most importantly, bring your fears into the intensive. We’ll handle all of it.

When we say we want you to actually create clients, we mean it. At every intensive we’ve run, participants have signed new clients or re-signed previous clients before the event was even over.

Hear participants describe their experience at a Rich Litvin Intensive.

You're not alone.

The community of coaches who join us at our intensives are simply extraordinary.

We hear countless stories of people who have met their new best friend or their new business partner at an Intensive.

The comment we hear most is "WHOA! I am blown away by how generous this community is!"

And the support of this community doesn't end after this immersive experience.

We hope you'll be part of our community for life. That your relationships and your business will prosper based on the extraordinary people you meet at an Intensive.


Get a sneak peek of the Intensive experience:

Your Intensive Experience

If you want to build your skills as an expert coach, join me for this 9 day Immersion from the safety of your own home, without any need to travel.

Our Intensives are hands down the best continuing professional development for expert coaches – and those on their way.

Alumni of our Intensives include CEOs, military veterans, senior executives from the corporate world, entrepreneurs, business owners, MMA fighters, business consultants, rabbis and pastors. Our attendees range from completely new coaches to coaches with a 30-year track record.

You will begin your work with me before the intensive officially kicks off.  My team will be reaching out with details about getting started.

Your 9 day immersion includes:

1) Leading up to the intensive, you’ll have access to up to 3 Accelerator calls with me, to set you up most powerfully for the Intensive. 

They are all recorded, so you’ll be able to catch them all, even if you can’t join in live. And we highly recommend you join us live. The Intensive is highly experiental.

2) You will join us for a 9 day virtual teaching and coaching experience, April 27 - May 5.

• 5 days of Teaching my latest thinking and IP, plus Deep Coaching
• 2 days of Brilliance Sessions. The most experienced and fascinating members of our community will share their secret sauce with you. These special sessions are designed to help take your thinking to the next level.
• 2 Mystery Days where we will challenge you to step outside of your comfort zone...

Plus, you'll be be joining our community of the world's most fascinating coaches and consultants.

Access to all recordings

Everything at this Intensive will be recorded, so you'll miss nothing. And you'll be able to review the sessions that are most valuable to you – again and again.


Your clients are far more powerful than they know. (And so are you.)

Always remember that the client in front of you is far more more powerful than they know. They are far closer to what they desire than they could ever imagine. We call this SERVING THE INCREDIBLE.

Daniel Coyle, author of The Talent Code, wrote:

“There’s a type of great coach… A mysterious type who often go overlooked, because what they do doesn’t look like coaching. It looks more like magic. Because these people have the ability to alter someone’s destiny in the time it takes to eat lunch. They aren’t about the how or the why — they’re completely, utterly about the who. Their core skill is to see someone in a way that they don’t yet see themselves; to give their lives a larger narrative, sense of belief, a higher purpose.”

That’s what WE do.

And that’s what YOU will be doing when you join us at a Rich Litvin Intensive.

Real People. Real Stories.

"This intensive has transformed the way I run my coaching practice."

“I feel much more relaxed around money. I no longer have the need to constantly prove myself worthy. And I know that I can create clients from a place of love and service instead of from a place of neediness.

If you want to work with only a few high-achieving clients per year, and if you hate traditional marketing and sales, do yourself and your future clients a favor and go to this intensive.”

— Brian Yining Wu

"I see that there is no ‘one’ path — only my path."

“Everyone in the room was in the same place. Some were more engaged and others still figuring it out. But no one was an expert. Each person was looking to better their services and follow their path. And I see that there is no ‘one’ path — only my path. While there are tools and many options I just have to find out what works for me. It was a life changing intensive and I truly enjoyed Rich’s willingness to give and give more to ensure we had an overflowing cup.”

—Cindy Levorah

"If you are committed to turning pro as a coach, this is the place to do it."

“This Intensive is for coaches who are ready to go big and take their coaching and their business up three levels. It is not for the feint of heart. This was the most powerful professional development experience I’ve had and has challenged me to play a much bigger game with my clients and my prospects. If you are committed to turning pro as a coach, this is the place to do it.

My confidence has soared as a result of this intensive…I’ve only been back one day and I’ve already had transformational experiences with several clients!”

—Brad Billingsley

"I’ve stopped thinking I need to create the perfect system or website."

“This intensive dives deep into what it means to be a coach, rather than how to be a coach. You get the opportunity to be amongst coaches of all levels who demonstrate their value of coaching by opening up and being coached by Rich in front of the group. There really isn’t any advice or information given without a discussion or demonstration of its practical application. I’ve stopped thinking I need to create the perfect system or website or really that I even need to have some official qualification to start serving as a coach.”

—Kelley Diaz

9 Day Immersion
We begin April 27th

Secure Your Seat Now



9 day intensive: April 27 - May 5


Our Policies

  • Cancellation Policy

    We have a No Refund Policy for a reason. You see we love people who want to play full out. If you’re in, you’re in. It’s called Commitment. “Hell Yes. Or Hell No”. There is nothing else. And if it turns out that you can’t attend the Intensive – your fee can be used as a full credit toward any Intensive provided in the next 12 months – as long as you notify us more than 30 days before the intensive. If you need to cancel within 30 days of the intensive, we will not be able to transfer your ticket but you will get access to all of the recordings.

  • The "Power of Vulnerability" Policy

    Show up and be ready to hide nothing—and hold nothing back. You will triple the value you get by playing this way. As Brené Brown puts it, “Vulnerability is our most accurate measure of courage.” She says, if you take a big step and make yourself vulnerable, then it is pretty likely that the next morning you’ll wake up thinking, “Oh my God! Why did I share that? What was I thinking?”

    What we say is that if you don’t feel a vulnerability hangover the next morning, then you probably didn’t go far enough.  This Immersion will be recorded, so just like life, you get to choose how far you go in sharing with others—privately or in front of everyone.

  • The "200% Responsibility" Policy

    Great coaching relationships involve 200% Responsibility. And 200% Responsibility is how we run our Intensives. On our side, we PROMISE you, that we will show up 100%. (That’s me, Rich—and my entire team.) We will hide nothing. We will hold nothing back. We will give you the most powerful, impactful, kick-ass, life changing Intensive that you have ever experienced.

    On YOUR side, we REQUIRE of you to show up 100%. Hide nothing. Hold nothing back. Take action. Even when you’re afraid. Be vulnerable. Lean into your edge. Take risks. Mess up, screw up, FAIL! Again and again and again. Because more failure is the only guaranteed path to more success.

Frequently Asked Questions

  • q-iconIs the Intensive recorded?

    Yes. This intensive will be recorded. You get to choose how far you go in sharing with others.

  • q-iconI'm a new coach — is this for me?

    Whether you’re new to coaching or have been coaching for years, you’ll discover plenty of opportunities to learn and grow at a Rich Litvin Intensive.

  • q-iconWhat if I have other questions?

    Please email us at and we’ll be happy to answer any additional questions you have.

  • q-iconWhat if I can't attend all of the sessions?

    We strongly recommend blocking out your calendar so you can make the most of your Immersion experience.

  • q-iconWill I be able to connect with other attendees prior to the event?

    Yes. You will have access to a private forum just for the members of your Intensive. And, if you register early you have an opportunity to join Rich and other Intensive members for up to 3 group coaching calls.

  • q-iconIs there a more detailed agenda?

    There is not — because the agenda for the event is truly shaped by you. For example, if Rich is coaching someone, he will coach until the client is complete, which could mean that we finish slightly “early” or “late.”

About Rich Litvin

Rich Litvin runs a boutique advisory firm for world leaders and thought leaders, based in Los Angeles and London. The methodology is deep coaching. Bespoke. Not time-based.

He is an expert at taking high-achievers to the greatest levels of success. Ultra-successful people – people you would assume don’t need a coach – are the ones who call Rich.

His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.

Rich is the founder of 4PC a community of the top 4% of coaches and entrepreneurs.

Members of this extraordinary group include seven-figure business owners, a consultant to The White House, a coach to leaders at The World Bank and the CEO of a wolf sanctuary.

A thought leader in the coaching world, Rich is co-author of the highly-acclaimed book The Prosperous Coach, that has sold over 40,000 copies.

He is the founder of The Confident Woman’s Salon and The High-Achieving Introvert Project. And he is a member of the Association of Transformational Leaders.

He is currently working on his second book, The Success Paradox: Your Greatest Gifts Are Holding You Back.

A scientist by training, he has a background in Behavioral Physiology and Psychology. He trained to teach at the University of Oxford and he has a master’s degree in Educational Effectiveness.

His big picture is to mobilise $100 Million for charity, through his connections. And The Litvin Group has helped to build five schools in Africa over the past two years.

Rich has lived and worked in eight countries and on four continents. His wife, Monique, is an award-winning singer/songwriter. They are the proud parents of two little boys. An introvert at heart, Rich still gets nervous walking into a party.

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