The Rules
Advice for leaders who want to be extraordinary coaches
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This is an FAQ for great leaders who want to be great coaches - with a handful of high-performing high-fee clients.
I am the co-author of The Prosperous Coach, a book that has struck a chord in the coaching world. It’s sold 70,000 copies, it’s been in the top 20 books on coaching for almost 7 years and it still sells 1,000 copies a month. I’m the founder of Project Kairos, a program for coaches who are creating high-performing, high-fee clients. And I’m the founder of 4PC, a community of extraordinary leaders.
I’ve helped thousands of coaches launch their coaching business. And I’ve helped many of the most exclusive and successful coaches on the planet get to their next level. And all of the questions in this FAQ come from questions I’ve been asked.
There are many types of coaching businesses. Depending on your business —
or what stage you are at in your business — some of them won’t apply.
The rules are: I’m going to give no explanations. Just listen to me.
“Rich is a man of deep authenticity, passion & courage. He is also one of the most skilled & intuitive coaches around. I strongly recommend Rich to anyone looking to take their lives to the next level.”
—Jamie Smart / NLP Trainer & CEO of Salad Ltd
"Rich is a world-class coach and one of the most naturally confident people I know. If you’re ready to make a real and tangible difference in your life I highly recommend you work with Rich."
—Michael Neill, best-selling author of The Inside-Out Revolution and Supercoach
About Rich Litvin
Here's the "Official" Bio...
Rich Litvin runs a leadership consultancy for world leaders, based in Los Angeles and London. Ultra-successful people – who you would assume don’t need a coach – are the ones who call Rich. His clients have included Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives, serial entrepreneurs, PhDs and Harvard Business School alumni. Rich is the founder of 4PC – a community of the top 4% of coaches and leaders.
A thought leader in the coaching world, Rich is co-author of the highly-acclaimed book The Prosperous Coach. It has sold over 70,000 copies and been in the top 20 books on Coaching on Amazon for 7 years. He leads a community of almost 20,000 coaches and consultants. And he has helped train some of the most exclusive coaches on the planet. A scientist by training, Rich has a background in Behavioral Physiology and Psychology. He trained to teach at the University of Oxford and he has a master’s degree in Educational Effectiveness & Improvement.
Rich's big picture is to mobilise $100 Million to educate a million children. His company has helped to build 5 schools in Africa.
He has lived and worked in eight countries and on four continents. Born in England, he still has an adorable British accent and spends his time between LA and London.
Here's the "Real" Bio...
My name is Rich Litvin. I’ve been bullied. I’ve been fired. I’ve struggled financially. I’ve felt lonely. I’ve lost loved ones. I’ve also coached clients who’ve lost children, had life threatening illnesses, had miscarriages, been abused, been assaulted and been through bankruptcy.
But I have also been a leader, a coach and an advisor to high level leaders for almost 30 years. I’ve faced many challenges (in life and business) and I’ve coached many people through life-changing experiences. And I’ve been privy to the secret challenges of elite clients, from Navy Seals to multi-millionaires. (Hint: they have the same challenges as the rest of us!)
Oh, and I'm an introvert at heart who is secretly relieved when plans for a night out are cancelled!