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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Sell into the future

Selling into the future is a superpower

But it’s easier than you think.

Would you like a waiting list for clients?

Let me help you…

How many clients do you have currently?

Maybe one? Perhaps 5 or 12?

Let’s say you have 6 clients but you’d like 15 in total.

The first step is to slow down.

Stop focusing on what you don’t have.

Focus on what you do have.

You have 6 clients.

That’s amazing.

But here’s the important insight…

You are now full.

When the next person says, “I’d love to work with you.” You respond precisely as if you had a full client load.

Because you do.

“Great. I am currently full. Would you like to reserve your spot to begin in September?”

Sell into the future.

It will change everything.

Love. Rich

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

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