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What is the 100K Clients Book About?
You don’t get paid for your coaching.
You get paid for your courage.
The courage to charge what elite clients expect to pay. The courage to walk away from clients who aren’t ready. The courage to build a practice that looks nothing like what everyone else is doing.
Most coaches chase volume. They lower fees. They follow marketing trends. They wonder why they’re exhausted and broke.
Rich Litvin has been coaching premium clients for 20 years – with no marketing, no social media strategy, and no “funnel.” Just extraordinary clients who pay $100K or more and stay for years.
In $100K Clients, you’ll learn:
- Why elite clients are easier to enroll than struggling ones
- How to position yourself so premium clients seek you out
- How to coach ultra-successful people who “don’t need coaching”
- Why word-of-mouth is the ultimate competitive advantage
This isn’t a book about tactics.
It’s about becoming the kind of coach that extraordinary people want to work with.
Join the short list to be the first to know as soon as the book is released to the public.
ABOUT RICH LITVIN
A thought leader in the coaching world, Rich is the founder of 4PC – a global community of the top 4% of coaches and leaders worldwide, which includes almost 20,000 members – and co-author of the highly-acclaimed book ‘The Prosperous Coach.’
Today, Rich runs a highly successful leadership consultancy in Los Angeles and London. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces Operatives, serial entrepreneurs, PhDs and Harvard Business School alumni.
A scientist by training, Rich has a background in Behavioural Physiology and Psychology. He trained to teach at the University of Oxford and has a Master’s degree in Educational Effectiveness & Improvement.
VIRTUAL EXPERIENCE
4PC Accelerator
Master the Influence Equation to Coach Elite Clients, Earn Premium Fees, and Create a Business That Thrives Without You
- November 2025
- Online
- Investment: Starting at $7,750
For Coaches Ready To Build A World-Class Coaching Practice
Create premium clients consistently in a way that energizes rather than exhausts you. Command fees that reflect your true value.
IN-PERSON EXPERIENCE
The Deep Dive
High-flame coaching experience limited to 10 coaches.
- October 2025
- London, England
- Investment: $9,500
VIRTUAL EXPERIENCE
100K Club
Six months of group coaching/teaching. BONUS: includes access to ALL of my self-paced programs and the Virtual RLI ($14,882 Value!).
- May 2025
- Online
- Investment: $20,000
For Those Ready To Redefine What's Possible
This isn’t about incremental growth – it’s about exponential transformation. For accomplished coaches and entrepreneurs who sense they’re capable of creating something legendary.
Become a thought leader in your field. Build a legacy that endures. Join a community of extraordinary performers.
VIRTUAL EXPERIENCE
IN-PERSON EXPERIENCE
4PC Membership
Join my exclusive community of 30 elite coaches.
- 2 Spots, September 2025
- Romania
- Investment: $29,000/year
VIRTUAL EXPERIENCE
Thinking Partnership
Let me blow the lid off your thinking. Accelerate your success through bespoke, highly personalized coaching.
- 2 Spots, Interview Required
- Online
- Investment: $47,000/5 months
VIRTUAL EXPERIENCE
Protégé Program
Radically transform every aspect of your life and business with my provocative coaching. The Protégé is highly selective and there is rarely more than a single spot available at a time.
- Online
- Investment: $47,000/5 months
- ROI: Priceless Transformation