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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Stop celebrating your clients’ successes

Outcomes are always out of your control. It’s the process that’s in your control. This cartoon captures why I rarely celebrate a client’s success.

Celebrate the process vs the outcome… Celebrate how many NOs you receive. Celebrate how much money you make in proposals, not income. Celebrate how many minutes you spend serving clients.

If you celebrate your clients’ outcomes, you’ll be drawn onto the emotional roller coaster so many people go on…

“I made some money. Yippee! I didn’t make any money. Omg. I made some money. Yippee! I didn’t make any money. Omg.”

Discipline yourself to celebrate the process. Your clients will thank you for it. So will your business.

Love. Rich

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